SearchCap: The Day In Search, February 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Scroogle Says Google Is Blocking Their Privacy Search Engine
If you try to conduct a search at Scroogle, the portal that lets you search Google in private, Scroogle will tell you that Google is blocking them. I just tested it and Scroogle returns an error message that reads, “so sorry… Google is temporarily blocking this Scroogle server.” This happened back in May 2010 as […]
- Google AdWords Sitelinks Now Uses Related Ads
Google announced a new version of their AdWords Sitelinks. They call them “enhanced” sitelinks for AdWords. Enhanced Sitelinks look at the other text ads in your account and when it makes sense, they will combine those text ads for your single ad and make it into an AdWords listing with sitelinks. Google said they “incorporate […]
- Why The Wikipedia/Google Search Results Study Is Flawed
Many SEOs have been chatting this week about a recent study by Intelligent Positioning (first reported by Search Engine Watch) that showed Wikipedia ranks on Google UK for 99 percent of searches. Yikes, right? Wikipedia — more specifically, Google’s apparent love of Wikipedia — has long been a sore spot in the SEO industry, so […]
- Bing & Google: “Spreading Romney” Ranking Tops For “Romney” Is Normal
Bing and Google have weighed in on the amazing rise in less than a month of the Spreading Romney site to the first page of their results for a search on “romney.” That’s apparently business as usual. Prepare for further “Spreading” sites for other candidates to rank as well? Perhaps, but without some Rachel Maddow-like mentions, […]
- The Keyword Research Rabbit Hole
A few weeks ago, I wrote about how to use your first meeting with a client to understand their business and collect information that could later inform your keyword research. Now, you’re back at your desk and wondering what to do with all that information. To begin with, you should have three lists of keyword-types […]
- Understanding Ranking Lag Time For New Links
This may seem like a simple subject, but it’s a question most link builders hear sooner or later. That question is “How long does it take for new links to help my site’s ranking improve?” Like most questions related to links and search rank the truth (and easiest answer) isn’t very helpful. That answer is […]
- Google Valentine’s Day Logo Features Tony Bennett’s Cold Cold Heart
Google has a pretty sophisticated logo, aka Google Doodle, today on their home page for Valentine’s Day. Also celebrating with special logos and home pages are Bing, Yahoo and even Baidu. The logo features Tony Bennett’s Cold Cold Heart and an animated YouTube video representing love and Valentine’s Day. Here is a video demo of […]
- Social Search Engine Volunia Faces The Critics
In a first look at the social search engine Volunia, I considered the main features which differentiate Volunia from existing search engines – and noted the steep road ahead faced by any new search engine. Volunia founder, Massimo Marchiori, has said that one of the main reasons to launch Volunia now was to gather feedback […]
- Developing A Global SEO Diagnostics Plan
A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols. I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is […]
- Want To Speak @ SMX London? Here’s How
The agenda is live, and we’re now accepting submissions to speak at SMX London on May 15-16, 2012. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google #2, Facebook #38 In Global “Brand Desire” Study
- 3 Steps To Better Marketing Through David Beckham’s Abs
- Marketing Metrics & Monetization Tactics For The Application Age
- Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter
- Google Gets US & EU Approval To Purchase Motorola Mobility
Search News From Around The Web:
Applications & Portal Features
- Google Public DNS: 70 billion requests a day and counting, Official Google Blog
Business Issues
- Amid Feud With Google, Skyhook Still Sees Opportunity With Android, Bloomberg
- Exclusive: Yahoo Asia Deal Talks Off for Now, AllThingsD
- Twitter slaps limits on sales of its pricey stock, CNN Money
- When Larry met Sergey – Google: From Grad School to $150 Billion Company, onlinephd.org
Local, Maps & Mobile
- Quick Tip: Find the address in a snap (and some recommendations while you’re at it), Foursquare Blog
- An easy way to access directions and locations you care about, Google LatLong
- Google Places Search: Meta Descriptions MIA, Mike Blumenthal
- Google Street View goes cave-diving in Japan, CNET
Link Building
- The Average Lifespan of a Link is Six Months, SEO Theory
- The fab four: how to create a natural backlink profile, SEOprofiler Blog
- The Natural Link Is Making A Comeback (Part 3), Point Blank SEO
Paid Search & Contextual
Searching
- Image results now available from the Custom Search API, Google Custom Search
- Roses are red, violets are blue…here are some Valentine’s Day tips for you, Official Google Blog
SEM Industry
- 2011 Google Webmaster Outreach Highlights, Search Engine Roundtable
SEO & SEM
- Why URLs Disallowed By robots.txt Appear In Google Search Results, beu blog
- Your Complete 2012 Guide for Tackling Important SEO Issues, BruceClay.com
- 4 Ways to Kill Your PPC Health, Search Engine Watch
- Google: Cookieless Domain May Speed Up Your Web Site, Search Engine Roundtable
- How to Pimp Your Google Places Listing, Whitespark Blog
- SEO Audits That Get Results, Outspoken Media
- Submit to index via Google Webmaster Tools, YouTube
- The Ultimate Guide to Blocking Content in Search via robots.txt & more, internetmarketingninjas.com
- Why Wikipedia is top on Google: the SEO truth no-one wants to hear, Econsultancy
- Writing Great Content is NOT a Blogging Strategy, Search Engine People
Social Media
- Google+ For iPhone Gets Instant Photo Uploads, Read/Write Web
- Google+: The Ultimate You-Sourced Search Engine, SEOmoz
Video, Music & Image Search
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