SearchCap: The Day In Search, July 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• New PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More Impressions From PLAs Than Text Ads [AdGooroo Study]
  Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were displayed in the U.S. from March to May 2013, accounting for 5.9% (71.7 billion) of the total of ad impressions in that period. But […]
• Bing Autosuggest Adds Brands, Movies, Albums, Places, Software, Teams, Animals & More
  Bing announced they have expanded their search autosuggestions to add more than seven new categories. Bing added autosuggest completions for brands, movies, albums, places, software, sport teams, animal species and more. This is in addition to Bing adding people, search history, news and more over the years. The example given by Bing is searching for […]
• Google’s Matt Cutts: Linking 20 Domains Together Likely A “Cross Linking Scheme”
  A common question I see from webmasters and SEOs is how many sites in my network can I link together without getting in trouble. Google’s head of search spam Matt Cutts answered a question on that topic in a recent video which asked “If I have 20 domains, should I link them all together?” In […]
• Google Delays Second Campus Construction, Buys More Space Near GooglePlex
  Two stories out this week are drawing attention to Google’s future office expansion plans. Days ago, we reported on our partner site at Marketing Land that the construction of Google’s new Bay View campus has been delayed temporarily. Today, there is news that Google has purchased nearly 15-acres in Palo Alto, a portion of which […]
• Use Google’s Image & Mobile Optimisation Guidelines For SEO Advantage
  Avoid impacting your SEO traffic while implementing Google’s mobile optimisation guidelines by following this simple guide to mobile & image search optimisation build structure.
• New Google Maps App For iOS Includes Dedicated iPad Experience
  Just a few hours after opening up the new Google Maps desktop version to anyone interested, Google has followed up by announcing new Google Maps apps for iOS. The big news is that, for the first time, there’s a dedicated iPad experience of Google Maps. Sure, you could use the previous Google Maps app on […]
• New Google Maps Now Open To All, No Invite Needed
  Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google Grabs 15-Acres In Palo Alto, Securing More Office Space Near The Googleplex Headquarters
• Europe Calls For More Concessions From Google, Survey Says “Rival Links” Not Enough
• Infographic: What People Put Into Their Email Signatures
• NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation
• 5 Email A/B Split Test Ideas You Haven’t Tried
• The Real State Of Programmatic Marketing
• Twitter’s “Let’s Get Started” Box Blocked Some Users From Web-based Tweeting
• Yahoo Reports Mixed Q2 Results, Display Down But Search Up

Search News From Around The Web:

Link Building

• 22 Link Building Tips from @xightph, kaiserthesage.com
• Why Linkbait and Content Marketing are Basically the same thing, cornwallseo.com

Local & Maps

• Citation Monitoring Added to the Local Citation Finder, Whitespark Blog
• First Reports of 5-Stars Returning to the Main Search Results, Mike Blumenthal
• First Sightings of Stars in the Carousel, Mike Blumenthal
• How Local Search Looks to the Rest of Us, streetfightmag.com
• Study: Facebook Sees Growth as Local Search Source, streetfightmag.com

SEM / Paid Search

• Announcement: Change History Graph Now Available in Bing Ads, Bing Ads Blog
• Heads Up: Bing Ads Scheduled Maintenance this Saturday, July 20 from 8am to 2pm (Pacific), Bing API Blog
• Everything You Need to Know About Bing Ads With John Gagnon, certifiedknowledge.org
• New to AdWords: Change and Percent of Change Comparison Metrics, www.phillymarketinglabs.com
• Quick Trick for Improving Quality Score, PPC Hero
• You are Foolish if you run Google Adwords but not Bing Ads, Atticus Marketing

Searching

• Google+ News Stories Showing In Google News OneBox Results, Search Engine Roundtable
• Searching on Facebook: Why Google doesn’t need to worry, CNET

SEO

• 16 SEO Tactics That Will NOT Bring Targeted Google Visitors, HighRankings Forums
• 5 Ways To Add Value To Your Content, koozai.com
• Bend but Don’t Break – Exploring Grey Hat SEO, www.poweredbysearch.com
• Did Google Penalize TechCrunch?, Search Engine Roundtable
• Essential Q and A on SEO & Content Marketing for Small Businesses, Online Marketing Blog
• Online department store SEO: ASOS gets the onsite basics right, Econsultancy
• Why A Top SERP Rank Means More Than Just Clicks, Search Engine Journal