Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Topic: Craigslist
12 tips to win more SEO clients
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for advertisers.
Nextdoor rolls out Groups and Help Map in response to coronavirus outbreak
The crisis may become a breakout moment for Nextdoor.
Why is there so little innovation in local?
The alpha and omega of local is now Google.
SearchCap: Google Maps women-led icons, more Google answers & SEO redirects
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content […]
Search in Pics: Craig Newmark at Google, Snow at NYC office & Women @ Google cupcake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Craig Newmark of Craigslist spoke at Google: Source: Instagram Women @ Google cupcake: Source: Instagram Snow […]
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
SearchCap: Sales funnels, search pics & editorial changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: An update on executive changes on the editorial teamJul 14, 2017 by Elisabeth Osmeloski Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present […]
SearchCap: Offline call data, AdWords budget creep & AMP fire hose
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Allstate: offline call data improved SEM performance and the customer experienceOct 3, 2016 by Greg Sterling Company generated increase in quality calls and lowered customer acquisition costs. 3 mysterious and scary […]
Yelp Starts Showing Evidence Of Review Fraud
Yelp now shows evidence of review fraud directly to their users, with screen shots and notes.
SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is […]
Google’s Matt Cutts Gives SEO Advice For Times When Your Products Go Out Of Stock
Google’s Matt Cutts answered in a video what webmasters and site owners should do about their out of stock products on their e-commerce sites. Matt Cutts basically said it depends on the size of the e-commerce site. He broke it down into three sizes: small sites with tens of pages, medium sites with thousands of […]
Bing Tests Sub Secondary Level Deep Links In Search Listings
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-level deep links beneath the main deep links. Here is a picture […]
Bing Tests Deep Links Within Search Box Results
Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is the first time I am seeing Bing show “deep […]
Google’s Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. (1) SEOs confuse algorithm updates with data refreshes. (2) Panda & Penguin algorithms are not about making Google more money in the short term. (3) […]
SearchCap: The Day In Search, March 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft Shows Off Coming Improvements To Bing App’s Voice Search Microsoft has shared video of what was a confidential, employee-only demonstration of new voice search capabilities in its Bing app for […]
SearchCap: The Day In Search, March 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]
A Test, Not A Bug: Bing Deep Links To Facebook, eBay, Craigslist Under Google’s Search Result
It looked like a screwup. If you searched for [google] on Bing, you saw Deep Links to Facebook, eBay and Craigslist underneath the main search result for Google. So, in my article earlier today, I called it a “strange bug” in Bing’s search results. I was wrong. It wasn’t a bug; it was a test […]
Strange Bug In Bing Deep Links Shows Facebook, Craigslist As Part Of Google
Google has deep pockets and probably would be happy if Facebook, eBay and Craigslist were part of its empire … but last I checked, they’re all separate companies. Nonetheless, links to those three sites are showing as Deep Links on Bing under the Google.com result when you search for [google]. The “Go to YouTube” link […]
After Sting Operation, Yelp Outs 8 Businesses That It Caught Trying To Buy Reviews
Yelp is now showing “Consumer Alert” warning messages on the profile pages of eight businesses that it says it caught in a sting operation trying to buy reviews. As the New York Times reports, Yelp conducted a sting operation in which one of its employees pretended to be an “Elite” reviewer and responded to review […]
SearchCap: The Day In Search, September 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store In the beloved holiday film Miracle on 34th Street, people at Macy’s department store in New […]
SearchCap: The Day In Search, July 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. […]
Group: Google Should Halt All Online Dating Ads Until They’re Sure None Are Fronts For Human Trafficking
Google says it’s spending “millions of dollars” to police AdWords ads to ensure they’re not contributing to human trafficking, but the head of a victim’s rights group seems to believe that’s not enough. Asked what he thinks Google should do, Philip J. Cenedella of the National Association of Human Trafficking Victim Advocates (NAHTVA) says they […]
Lawmakers Question Whether Google Adequately Reviews Ads Potentially Related To Human Trafficking
Lawmakers Carolyn Maloney (D-NY) and Marsha Blackburn (R-TN) are concerned that Google is profiting from advertisements placed by sex traffickers, expressing these fears in a joint letter to CEO Larry Page. The missive seeks reassurances of the company’s commitment to ferreting out ads that contribute to the activity. “Whatever Google is doing or not doing […]
Comparison Engine FindTheBest Debuts Local Classifieds
Structured data comparison engine FindTheBest has evolved impressively since its launch in August 2010. The site has become progressively richer and more usable. It has expanded into more categories. And, as of today, that includes local classified listings in jobs, cars and rental housing. FindTheBest is a kind of “anti-search engine” and the brainchild of […]
An Interview With A Google Search Quality Rater
Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers […]
Pew Internet: Diving Into How We Access Local News
In studies of the evolution in how Americans seek out news, the trends tend to be that we use search and other online methods for staying informed. The consistent exception is how we access local news. Despite the proliferation of hyperlocal blogging (my own neighborhood’s West Seattle Blog being an excellent example of how hyperlocal blogs […]
SearchCap: The Day In Search, July 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search For Hotels With Google Hotel Finder Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now […]
Has Paid Search Become The New NYC Mailbox?
If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize […]
How To Hire A Great In-House Search Engine Marketer (Or Not)
At search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs. Usually over lunch a business owner turns to me and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need […]
The State of the News Media 2011: Americans Shifting to Online News, Still Only Paying for Print
Everyone knows that print newspaper circulation is declining and consumers are increasing accessing news online. Some may wonder why newspapers are slow to move way from print, but the truth is that print still provides the bulk of newspaper revenue and at this point, print heavily subsidizes online efforts. Print, then, enables newspapers to experiment […]
And The Winner Is: Search’s Rich List + Most Valuable “Startups”
People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]
Secret Sauce: Leverage Outside Listings To Help Local Rankings
Google Maps (or Local, or Places, or whatever it is calling itself this month) is the bane of my existence. Well, maybe 3rd place behind Bing and Yahoo PPC platforms…but you catch my meaning. Inevitably, I can expect at least one phone call or email a week from a client asking why they’re not showing […]
8 Crazy-Cool Search Engines You Should Know
Move over Google, Yahoo, and Bing; blended results or not, personalized search, Twitter results and OneBoxes … you guys are just too predictable for this article. There’s a new breed of search engines out there, and they’re letting users search and find some utterly crazy stuff. And by “crazy,” I mean a lot of things: […]
SearchCap: The Day In Search, April 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Some Google ‘Hot Topic’ Searches Return 90% Malicious Links A blog post from cloud security company Zscaler suggests that some Google searches recently returned results with 90% malicious links, and […]
SearchCap: The Day In Search, March 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Execs Still At $1/Year, But Company Cuts Other Perks Google’s trio of top leaders — co-founders Larry Page and Sergey Brin, plus CEO Eric Schmidt — continued to receive $1 […]
Sency Wants To Keep Real-Time Search Simple
Evan Britton attended the ‘140’ Twitter conference in Los Angeles last fall, went home and hired a programmer via Craigslist, and days later had launched a real-time search engine called Sency. That’s only possible when you keep things simple, and simplicity is what Britton hopes will distinguish Sency in the growing field of real-time search […]