SearchCap: The Day In Search, March 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Research: Yes, You Still Need To Keep Buying Search Ads

  Though most marketers likely think of their SEO activities and their paid search advertising as complementary, you’ve probably wondered, at one time or another, what would happen if you paused your CPC ads entirely or just cut them back dramatically. Google’s research folks covered this topic back in July of last year, when it concluded […]

• Tips For Growing Keyword Seeds With Excel Formulas

  Have your seeds germinated yet? Last time, we talked about keywords as “seeds” of ideas; a single keyword to represent an entire keyword cluster. Now it’s time to make our seeds grow. Using the example of Artisan Construction Services again (thanks!), we’ll walk through the process that I use to grow a single seed. In this […]

• 4 Reasons The Social Link Graph Will Have To Improve

  Those who are responsible for creating awareness of content take great pleasure seeing a shared link riding the waves across Twitter, Facebook, G+, or anywhere else the sharer wants to push it. And rightfully so. It is rewarding to see your efforts succeed and click traffic increase. But from a search results standpoint, there are […]

• Implementing Pagination Attributes Correctly For Google

  Google’s latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page’s source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity […]

• Is Your Global Search Ecosystem Thriving Or Dying?

  Nearly two years ago, I wrote about creating a Global Search Center of Excellence and since have had the opportunity to keynote a number of company search summits, conference panels and then last week at the International Search Summit at SMX, I spoke for an entire session on how and why you should use your […]

• How People Power (& Personalize) Bing’s Social Search

  The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results. Bing currently ties in data from both […]

• Google Webmaster Tools Revamps Crawl Errors, But Is It For The Better?

  Google has just revamped the crawl errors data available in webmaster tools. Crawl errors are issues Googlebot encountered while crawling your site, so useful stuff! I originally started this article by writing that in most cases, these changes are for the better and in only a few (really maddening) cases, useful functionality has been removed. […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Do Consumers Really Prefer The Mobile Web To Apps?
• Use Data To Find Those Most Likely To Click
• Don’t Let Shiny New Objects Distract You
• Yahoo Sues Facebook For Patent Infringement, How Much Will Facebook Wind Up Paying?
• Hitwise: Pinterest Passes 103 Million US Visits, Now A Top 30 Website
• Twitter Buys Posterous, Will Keep It Alive For Now

Search News From Around The Web:

Applications & Portal Features

• Google Confirms It’s Working on Chrome for Windows 8, mashable.com
• Google Docs in Google+ Hangouts Last year we launched…, Google+ – Google+
• Spring 2012 Office Hours, Google Ads Developer Blog

Business Issues

• Bing talks about Twitter search deal at SXSW , VentureBeat
• Google’s entertainment strategy is in disarray, CNET News
• Yahoo Activist’s Passive-Aggressive Strategy, Wall Street Journal

Local, Maps & Mobile

• Digital Archives of Japan’s 2011 Disasters: Resources from Harvard, Internet Archive, and Others, INFOdocket
• Google I/O registration opens March 27th, last year it took less than an hour to sell out, 9to5google.com
• Google’s Local Policy is Stupid, pdxtc.com
• Nokia Maps Arrives On iOS & Android (But Only As A Web App), TechCrunch
• Nokia Maps now offers voice directions via the web for iOS and Android, The Verge
• Yandex Launches Navigator Mobile App, Yandex

Link Building

• Brainstorming Link Pitches with the Five Ws, outspokenmedia.com

Paid Search & Contextual

• Avoiding accidental clicks Pt. 3: Tips for placing ads on game play pages, Inside AdSense
• Microsoft Advertising Targets UK Financial Market with New Audience Segmentation, Microsoft Advertising Blog

Searching

• A new look for Custom Search results plus a new search box, Google Custom Search
• New Database: Environment: Smithsonian NEMESIS Tracks Marine Invaders Online, infodocket.com
• New Online: Fine Art: The Ghent Altarpiece in 100 Billion Pixels, infodocket.com

SEM Industry

• Google Places Transitioning to New Support Forum – Removing All Previous Posts By Thursday, Mike Blumenthal

SEO & SEM

• Accès Refusé! Webmaster Tools Update Breaks Crawl Error Languages, SEO Consult Blogs
• Bing Webmaster Tools – Worth Another Look, internetmarketingninjas.com
• Did the last Google Dance come with update BART or Fritz?, YouTube
• How to Run Your PPC Accounts Like a Project, certifiedknowledge.org
• How to Turn Your PR Team Into SEOs, distilled
• How to Use the Yahoo! Store Page Redirect Manager, Karl Ribas
• No more SEO worries for dynamic content?, Search Engine Guide
• SEO No Longer Cuts The Mustard, SEO Theory
• The Brand of SEO and the Trend of Inbound Marketing, SEOmoz
• The PPC vs SEO Debate – It Should Be About Dollars And Sense, Search Engine People

Social Media

• Foursquare’s Facebook Integration Gets Prettier, Adds Activity Summaries, TechCrunch

Video, Music & Image Search

• Siri is Struggling to Master Japanese, thenextweb.com
• YouTube’s Related Videos Algorithm Now Influenced by Viewer Engagement, The Reel Web #30