SearchCap: The Day In Search, October 17, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Add Your Google Maps Profile
  The Google LatLong blog announced that you can now create a profile for the MyMaps you make. For example, you can find my profile over here. It shows all my public maps, that I have created, plus a little bio that I wrote about myself. It also shows all the…
• 
  Live Blogging: SMX Social Media – Micro Communities
  While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s…
• 
  Live Blogging: SMX Social Media – Evangelist: The Marketer’s Role in SMM
  It’s the second session of the second day of SMX Social Media and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but…
• 
  Google Mobile Testing 10 Sitelinks In Search Results
  It appears that Google is testing placing 10 Sitelinks within some mobile devices. I have taken a screen shot of this experiment on Danny’s smartphone. I cannot reproduce this on either my iPhone, on normal Google search or even using Google mobile search….
• 
  Live Blogging: SMX Social Media – Effectively Leveraging Social Networking
  It’s day two of Search Marketing Expo Social Media and first up is levering social networking. On this panel are Dave McClure of 500Hats, Cindy Krum of Blue Moon Works, and Helen M. Overland of Non-linear Creations. We’re going to learn all about using Facebook, MySpace, and LinkedIn for customer…
• 
  Closing The Loop: How Search Can Inform Your Overall Marketing Decisions
  The Market Research industry was born out of the need for marketers to gain insight into who their customers are, how they think, and how they identify with brands. But what if there was another rich data source that could provide you with key insights into how your customers…
• 
  Google Docs Now Mobile
  Google Blogoscoped reports that the rumored Google Docs for Mobile is now live. You can search on docs or peruse a list of your documents. However, only some document types are available for viewing. Right now “word” docs are available and so are spreadsheets (although they rendered somewhat awkwardly for…
• 
  B2B Search Tips: More On Writing Killer Ads
  It seems so obvious, yet many B2B marketers don’t focus on the most fundamental element of any successful search ad campaign—the copy. I’ve found that writing great ads comes down to five simple principles:…
• 
  Jerry Yang & Friends Called To Testify On Chinese Dissidents Case
  Yahoo execs called to testify about ‘false information’ from MarketWatch reports that Yahoo’s Jerry Yang and general counsel Michael Callahan were told by the House Foreign Affairs Committee to testify on November 6th about Yahoo’s involvement in giving false information in the jailed Chinese dissidents case. The statement released by…
• 
  Google Groups Coop Subscribed Links Under “Search Add Ons”
  Google Operating Systems reports that Google has grouped your Google Subscribed Links in the preferences page under the “Search Add-ons” section. Here is a picture:…
• 
  Big SEO: Automate Or Die Trying
  If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit “scratch-your-head, where-do-I-start” difficult. If you’re managing tens of millions of pages, or even tens of thousands of pages, there’s no doubt you need to automate things. Even those…
• 
  The New Drama: Google vs. Facebook
  First it was Yahoo vs. Google, then it became Google vs. Microsoft and now it’s Google vs. Facebook. People love drama and journalists in particular seek to tell dramatic stories with uncertain outcomes. Regarding this most recent drama (Google vs. Facebook), Fortune magazine’s Josh Quittner writes about “Why Google is…
• 
  Live Blogging: SMX Social Media – Keynote Q&A: Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon
  The closing session for the first day of SMX Social Media is a keynote conversation with Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon. We’re going to learn more about the landscape and future of social networking. More coverage at Search Engine Roundtable and Search Engine Journal….
• 
  Yahoo Beats The Street: Revenues Up, But Earnings Down
  Here’s the earnings release. They slightly beat the street. Revenues were up, earnings were down however. Search monetization and traffic are improving. Henry Blodget live blogged the earnings call with some good detail and quick analysis. Yahoo shares are up about 10 percent in after-hours trading. Below are the top-level…

Search News From Around The Web:

Applications & Portal Features

• Google Apps Gmail now uses the Gmail storage counter, Googling Google
• Google Spreadsheets Adds Hiding, Color Rules, Google Blogoscoped
• Google’s GrandCentral Is Hottest Mobile App Ever, InformationWeek

Business Issues

• Yahoo Inks Four Publisher Deals For Display-Ad Network, www.smartmoney.com
• Where does Yahoo! head next?, Yodel Anecdotal

Local, Maps & Mobile

• Greg Sterling and Local Search, SEO Montreal
• Raising the limits for KML on Maps, Google LatLong

Paid Search & Contextual

• AdSense Publisher Stories: Askthebuilder.com, Inside AdSense
• Geographic Targeting: setting language , adCenter Blog
• Meet the AdWords Tech B2B team in NYC, Inside AdWords
• API Version 11 Now Available, AdWords API Blog
• Keywords Inactive Due to Quality Score in Google AdWords? Here are 3 Actions to Take!, PPC Hero
• Yahoo Adds Cars.com, Forbes.com and Ziff-Davis to Publishers’ Network, Search Engine Watch Blog

Searching

• Technorati Blog Search Is Useful Again; Rolls Back Recent Changes, Digital Inspiration
• J.D. Power and Associates Reports: Dogpile Ranks Highest in Customer Satisfaction Among Search Engines for a Second Consecutive Year, CNN Money

SEM Industry

• Internet Marketers New York (IMNY) Awards, Search Engine Watch Blog

SEO & SEM

• Search Marketing Campaigns: Outsource or Bring It In House?, BruceClay.com
• Rewriting the Beginner’s Guide – Understanding the Visuals of the SERPs, SEOmoz
• Yahoo Slurp Taking a Break? Reported Slow Crawling Activity, Search Engine Roundtable
• Intelligent site structure for better SEO!, Opera Developer Community
• The Real Impact of Blended Search, Search Engine Watch

Web Analytics

• Hitwise Expands Targeting Tool, Search Engine Guide

Hot Items From Sphinn, Our Social News
Sharing Site:

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• The Secret Statistics In Split RSS Feeds – Google Reader
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• Sometimes not even sombreros can sell a product
• 8 Marketing Ideas from Facebook Groups