SearchCap: The Day In Search, October 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Deconstructing The Google EMD Update
Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.” […]
- Google Bringing In More Than $100 Million Per Day Via AdWords
Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by WordStream. The software company found Google earning $100 million a day through AdWords in Q3, serving 5.5 billion impressions per day on search pages and 25.6 billion impressions per day on the Google […]
- For Google Shopping & More, Vertical Search Works!
A Vertical Search engine, just for clarity’s sake, is defined as a search engine that focuses on a specific segment of Web content or on a specific topic. Examples would be Google Shopping and all the other items on the Google menu bar (Images, News, Recipes, Maps, YouTube, etc.). It is also clear that some […]
- Bing Ads Unveils Better Reporting
Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use. The new interface (and back-end) lets users run multiple reports simultaneously. It also allows advertisers to create related reports that share the same settings more easily, since settings like date range are carried over when […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Twitter Now Has More Than 2,000 Interactive Tweet Partners
- Mayer’s First Yahoo Acquisition: Stamped, Built By Former Googlers
- Survey: Mobile Will Loom Large In Holiday Shopping
- Betaworks Axes News.me Apps & Shifts Focus To Digg
- 5 Reasons Why National Brands Should Be Using Local Targeting In Mobile
- Marketers Promoting iOS Apps Get Download Tracking From Google AdWords (But Only On Ads Served In Mobile Apps)
- Facebook “Relief Rally” Drives 19 Percent Gain After Upbeat Revenue Numbers
Search News From Around The Web:
Business Issues
- Final Instagram Price: $715 Million, thenextweb.com
- Apple Faces Patent Infringement Suit Over Siri, Justia Law
- Judge steps down in patent lawsuit filed over Apple’s Siri, CNET News
- Just In: U.S. Copyright Office Publishes Final Rule With DMCA Exemptions, LJ INFOdocket
Local, Maps & Mobile
- New MapQuest Gas Prices App for iPhone and Android, blog.mapquest.com
- Zillow Adds 1.8M Foreclosed And Pre-Foreclosure Homes To Its Real Estate Listings, TechCrunch
Link Building
- 5 reasons Flow Metrics are stronger than PageRank, Majestic SEO Blog
SEM Industry
- Google Opens Internationalization Forum In Webmaster Help, Search Engine Roundtable
- SEO Company Spews Fake Reviews On Google+ Local, Search Engine Roundtable
SEO & SEM
- 14 SEO truths I’ve learned in 14 years, SEO Copywriting
- Spain & Search Marketing: The 1st Edition, State of Search
- SWOT Analysis for SEO, State of Search
- The Four Types of PPC Keywords, Certified Knowledge
Social Media
- More interactive Tweets, in more than 2000 ways, Twitter Blog
Video, Music & Image Search
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