SearchCap: The Day In Search, September 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Bartz Out As Yahoo CEO Details are very sparse, but All Things Digital is reporting that Carol Bartz’s rocky tenure as Yahoo CEO has ended. All Things Digital reports that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Confirmed: Bartz Out As Yahoo CEO
Details are very sparse, but All Things Digital is reporting that Carol Bartz’s rocky tenure as Yahoo CEO has ended. All Things Digital reports that current CFO Tim Morse will take over the CEO spot on an interim basis. Speculation raged earlier this summer that Bartz’ days were numbered when Yahoo announced weak Q2 financials. […]
- Before Or After The Form? Balancing Lead Generation & SEO Strategy
Recently, our company started working with a client launching a new B2B website, which incorporated a membership-based conversion action (IE, member registration). As we went through the checklist of SEO best practices for launch, a question arose on the visibility of content marketing assets being created. Where would the value-added material our client was developing, […]
- 3 Approaches To Scaling Conversion Optimization
Two powerful forces are crashing into each other in digital marketing — and conversion optimization is right in the middle. First: an ever-expanding explosion of digital touchpoints. Second: a wave of marketing technologies to address the challenges of scaling across those touchpoints. There’s more than one approach to scaling conversion optimization in this environment, and […]
- With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”
The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]
- Google Korea Raided By Korean Fair Trade Commission
Korean trustbusters raid Google offices from CNet News reports the Korean Fair Trade Commission raided Google’s Seoul, South Korea offices yesterday. The raid was reportedly part of an investigation around Android. The Korean Fair Trade Commission was investigating if the Android platform unfairly made it hard for rival search engines to be found and used […]
- Google Offers Goes Live In Five New Cities
As promised, Google Offers is continuing to expand. Google has just announced its launch in five new cities: Seattle, Denver, Austin, Washington, DC and Boston. They join six other locations in four cities where Offers is already available: Portland, San Francisco, Oakland and three sections of New York City. But, wait! There’s more: As the […]
- Twitter Renews Deal With Bing; Google Deal Remains MIA
Twitter and Bing announced that they have extended their deal that allows Bing to tap into Twitter’s information in a cutesy exchange on Twitter itself. As for Google, which Twitter’s been on the outs with since July, Twitter says there’s no similar happy news to report. Dear Twitter, I Love You! Kisses, Bing Twitter spokesperson […]
Search News From Around The Web:
Applications & Portal Features
- Who’s Using Question and Answer Sites?, eMarketer
Business Issues
- After the CEO, Yahoo needs to fire its board, gigaom.com
- Facebook Names Bowles to Board, Wall Street Journal
- Google engineer admits to "strong indication that it is likely" that he copied Sun code into Android, FOSS Patents
- Google Fails To Hire The ‘GooglePleaseHire.Me’ Guy, TechCrunch
- Google’s Internet License for China Renewed Amid Battle for Market Share, Bloomberg
- More Staff Changes At Google Places, Mike Blumenthal
- Search visionary retires from Microsoft’s Bing battles, The Register
- Sept. 7, 1998: If the Check Says ‘Google Inc.,’ We’re ‘Google Inc.’, Wired
Local, Maps & Mobile
- Eric Schmidt: Ice Cream Sandwich coming out in October or November, Android and Me
- Google Places app for iPhone adds filters, open hours, Google Places Blog
- One in Ten Mobile Users Redeem Coupons, eMarketer
- Someone Drew A Penis On The Google Maps Street View Camera, buzzfeed.com
Link Building
- Do multiple links from one page to another page count?, YouTube
- My Links Are Better Than Your Links, SEO Theory
- Understanding Your Backlink Profile, Search Engine Journal
Searching
- Just Announced: 500,000+ Articles (6% of JSTOR Holdings) Now Free to Anyone in World, infodocket.com
- Will Google implement the ability to search with regular expressions?, YouTube
SEM Industry
- Recognizing Top Contributors in Google’s Help Forums, Official Google Webmaster Central Blog
- SMX East 2011 Liveblog Schedule, BruceClay.com
SEO & SEM
- Microsoft Adds Display-Ad Tools to Rival Google, Bloomberg
- A simple process to send highly converting traffic to your website with YouTube, Bruce Clay Australia
- Duh SEO Moment Of The Month: Removing Your Site From Google, Search Engine Roundtable
- Google Content API for Shopping adds more metrics for merchants, Google Commerce
- Google Webmaster Tools Reports Not Updating, Search Engine Roundtable
- Thank you for reading!, Google Merchant Blog
- Utilizing AdWords ValueTrack Parameters, Rimm Kaufman
Social Media
- You just shared a link. How long will people pay attention?, bitly blog
- 100 Million People have Klout, The Official Klout Blog
- 9/11 In A Social Media World: How The Times Have Changed, Bostinnovation
- Exclusive: Facebook first-half revenue roughly doubles, Reuters
- Social Networks and the New Challenge for Ranking in Search, Search Engine People
Web Analytics
- New Google Analytics SDK for iOS Version 1.3, Google Analytics Blog
- Tracking the KPIs of Social Media, SEOmoz
Recent Hot Items From Sphinn, Our Social News Sharing Site:
- Discussion: What Would It Take For You To Quit SEO? – Would you leave SEO for more money? For more interesting work? Does the startup life appeal to you? Why wouldn't you leave SEO? The awesome community? The constant change that keeps it fresh? The loads of booth babes at SMX shows? (Kidding.)
- New Research Finds the Curation vs Creation Sweet Spot – Some fascinating statistics that aim to connect the amount and type of links you share via social media and how that impacts online conversions. Definitely worth a read.
- Discussion: Is There Value To Adding Spaces In Between Keyword Separators – I'm looking for input from all the SEOs on the value of adding spaces between seperators when listing out items in a title tag. For instance "girls red/black socks" vs "girls red / black socks". Is adding spaces just a waste of character space?
- Tools to Create Perfect Blog Post Graphics (Without All the Work) – Over a year ago, I wrote a post on blog post graphic resources, with most of my focus set on image generators. Since then, several new tools have been introduced that make it even easier for bloggers to create custom images to enhance their posts.
- Subdomains Now Considered Internal Links By Google Webmaster Tools – The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Prior, subdomains would be considered separate sites and thus a link from a subdomain would be considered an external link by Google, in Google's reports. Today, Google is changing that and now considering those links internal links. - 10 Ugly SEO Tools that Actually Rock – We love ugly SEO tools. They’re practical and more often than not, made by a single developer. Let's spread the love by appreciating those under-designed tools that are actually awesome.
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