Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
Topic: Accelerated Mobile Pages
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends
We discussed audience, AMP, attribution and much more with Google's head of search ads.
SearchCap: EU to fine Google, SEO reputation & PPC planning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling Shopping search penalty is the first of three potential fines against the company. SEO: […]
SearchCap: WordPress AMP & Google fake reviews issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets […]
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
SearchCap: AMP, YP SEO product & PPC budgeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google […]
SearchCap: Google AdWords AMP, in-market audiences & Google black test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will automatically convert display ads to AMP, test AMP landing pages for SearchMay 23, 2017 by Ginny Marvin Company says AMP ads can load up to 5 seconds faster than […]
Google will automatically convert display ads to AMP, test AMP landing pages for Search
Company says AMP ads can load up to 5 seconds faster than standard display ads.
Voice, mobile & apps: Get the latest on Google’s search developments at SMX
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday.
SearchCap: Google app rankings, hotel ads, AMP analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. […]
Google Analytics is unifying user IDs from AMP & non-AMP pages
Some metrics will be effected as the change rolls out.
SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out new event search feature on app & mobile webMay 10, 2017 by Amy Gesenhues Searches for events will now surface a list of activities that include location and […]
SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
Don’t underestimate the power of advanced filtering when analyzing crawl data
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
SearchCap: Baidu AMP, paid search bids & Google Maps ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and […]
Google quietly expands rich cards worldwide
Less than a year since Google first introduced rich cards in the US, they're now expanding the feature globally.
SearchCap: Google warrant, PPC teams & AMP
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement […]
SearchCap: SEM accounts, pictures & more SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team & cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, […]
Search in Pics: Android ice sculpture, AMP team & cloud balloons
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google AMP team: Source: Twitter Interesting Google […]
SearchCap: AMP expands, Flickr similar search & Google AdWords conversions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photosMar 7, 2017 by Amy Gesenhues Flickr says its new search option uses advanced technology to surface similar photos […]
AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia
Baidu, Sogou and Yahoo Japan are adopting the mobile framework.
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
Google ‘related picks’ now showing under some top stories carousels
Google looks to show you more AMP top stories by adding a query expansion feature in the mobile search results.
SearchCap: Google code syntax search, AdWords second line and AMP analytics bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using AMP? A known bug is probably screwing up your Google AnalyticsMar 2, 2017 by Danny Sullivan Issue can cause visitors to be overcounted, single sessions to be divided into separate […]
SearchCap: AMP in search, search pictures and more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Links to AMP content are showing up outside of search resultsFeb 24, 2017 by Barb Palser With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb […]
SearchCap: Google mobile-friendly bug, emojis are back & Google app update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google brings back emojis in the search results snippets for relevant queriesFeb 17, 2017 by Barry Schwartz Google has brought back displaying emojis in the search results when the query thinks […]
Google temporarily disables ‘not mobile-friendly’ label in search results due to bug
A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved.
Google iOS app gets new local search filters, more AMP support & Gboard access
The latest update is part of version 23.0 for the Google iOS app.
SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX […]
Google makes it easier to see and share publishers’ real URLs from AMP pages
New anchor button enables copy-and-paste of URLs directly to publisher sites.
SearchCap: Google News AMP, LSA survey & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google AMP results in Google News more than doubleJan 30, 2017 by Barry Schwartz Want your content to be found by mobile users in Google News? Well, it seems like […]
Report: Google AMP results in Google News more than double
Want your content to be found by mobile users in Google News? Well, it seems like you need to have AMP to make that happen now.
SearchCap: Google bad ads, photos in Google My Business & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business revamps photo management for Google Maps listingsJan 25, 2017 by Barry Schwartz Google aims to make it easier for business owners to manage their photos within Google My […]
SearchCap: Google mobile books, Google Dance & SEM ROI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Attention search marketers: ALL keywords are branded keywords!Jan 23, 2017 by Larry Kim Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you […]
SearchCap: Amit Singhal joins Uber, Google AMP carousels & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Former Google search chief Amit Singhal joins Uber Jan 20, 2017 by Danny Sullivan Singhal will become a senior vice president of engineering, overseeing Uber’s Maps & Marketplace departments. Google AMP […]
SearchCap: Google crawl budget, voice search survey & image search video test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mind the store: Using AdWords to drive offline salesJan 17, 2017 by Matt Lawson Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what […]
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what […]
SearchCap: Google AMP changes, BrightLocal study & PPC mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist […]
Google will change AMP display to make it easier to find & share publishers’ direct URLs
Change will be to the header in AMP content, expected in early 2017.