Google to roll out new Search Console features in coming weeks
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.
Topic: Application programming interface
Using AdWords API to export to third-party ad networks will remain OK as Google keeps terms it adopted in FTC settlement
Google is keeping its domain opt-out and AdWords API tools policies as is, says their VP & deputy general counsel.
The Google Assistant SDK adds support for additional languages & more
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
SearchCap: Google customer match, local SEO & SMX West
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords advertisers can use phone numbers & addresses for Google Customer Match targetingDec 11, 2017 by Ginny Marvin Google Customer Match becomes more accessible to advertisers that don’t have large customer […]
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.
Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google's product data management tool.
Yelp increasingly cracking down on ‘review solicitation’ across the internet
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.
Google Posts can now be automated with new API support
Google My Business API version 4.0 adds new features, including the ability to manage your Google Posts.
Account-level ad extensions now available in Bing Ads
The update is currently rolling out globally.
Labels are coming to Bing Ads & Bing Ads Editor
As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis.
Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: This script creates Google Slides with AdWords data to automate your presentation-makingAug 2, 2017 by Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced […]
Bing Ads now offers competitive share of voice metrics
Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics.
Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
The update brings Bing Ads in line with Google AdWords device bidding.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Bing Visual Search lets you search specific objects within images
Bing joins Google, Pinterest and others in upgrading its image search capabilities.
SearchCap: Siri search, Google Maps spam & Google mobile-first index
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report] Apr 6, 2017 by Greg SterlingAccording to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or […]
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Twiggle offers plug-and-play semantic search to online retailers
Company says its sophisticated search can be implemented without replacement of existing enterprise search.
SearchCap: Google new AdWords interface, ads by AdWords & IF functions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches […]
Google mobile-friendly testing tool now has API access
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
Bing Ads rolls out scheduling for ad extensions
The option to show extensions during store hours or schedule for time-sensitive promotions is available in all markets.
Moz Local gains Yelp listing management capabilities, first third-party tool to do so
Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
To win at search, take a page from display’s playbook
As search marketing becomes more competitive and complex, marketers need to go beyond traditional search management tools and tactics.
Google My Business API adds features in version 3.1
Version 3.1 of the Google My Business API is now out. Here is what is new.
SearchCap: Google AdWords experiments, Google profiles & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. […]
Bing Ads opens pilot access for Expanded Text Ads
Advertisers can apply now to begin testing ETAs in their campaigns.
Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
SearchCap: Siri commands, AMP errors & mobile search up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Nearly 60 percent of searches now from mobile devicesAug 3, 2016 by Greg Sterling Hitwise examined hundreds of millions of queries across 11 key categories. Search for Hey Siri commands […]
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
SearchCap: Google My Business API, challenges faced by agencies & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bridging the gaps in the Google My Business API Jun 24, 2016 by Brian Smith Each update to the Google My Business API makes life easier for those of us managing […]
Apple Maps becomes a platform with new extensions for third-party apps
The move parallels Apple's decision to open up Siri and Messages to developers.
Google updates the Google My Business API to version 3.0
The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.
Bing previews new Bing Search APIs
Bing adds tons of features to their Bing Search APIs, which now are REST APIs.
Google unveils Google Analytics 360 Suite with a new DMP, landing page testing tool and more
The suite, designed for enterprise-level companies, consists of six products that can be used together or on their own and integrate with AdWords and DoubleClick.
Yahoo To Close BOSS (Build Your Own Search Service) Next Month
Yahoo to close yet another search service: Yahoo BOSS is closing March 31, 2016.