Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
Topic: Bed Bath & Beyond
This day in search marketing history: February 24
Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, optimize by conversions and more
SEOClarity acquires RankSense technology
The enterprise platform will integrate the technology, which was created by the late Hamlet Batista, into its platform.
The big list of 2019 Google search algorithm updates
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019.
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising.
UX, Content and other secrets to Overstock’s SEO turnaround
How Overstock weathered some really bad times in SEO and came out ahead in the long run.
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
SearchCap: Overstock’s Google Decline, Google Search Console Severity Label & Offline Google Maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Offline Search & Turn-By-Turn Navigation Come To Google Mobile MapsNov 10, 2015 by Greg Sterling Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and […]
Overstock Blames Change To Google Search Rankings For Hurting Its Growth
Overstock.com says it was hit by a change in Google's search ranking algorithm, hurting growth. Its stock dropped 18% based on the earnings report news.
Yahoo Test Removes Display URLs On Select Text Ads
Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured by paid search […]
WalmartLabs Scoops Up Product Search Firm Adchemy
Adchemy made significant inroads in the product search arena in its short time, powering Google Product Listing Ads for brand name customers such as Macy’s, Overstock.com, Finish Line and Walmart. Today, @WalmartLabs, the retailer’s technology lab based in Silicon Valley, announced it is acquiring Adchemy for an undisclosed sum. Adchemy’s technology takes a semantic search […]
VIDEO: Pinterest Guided Search, A Visual Discovery Tool For Mobile Devices
Pinterest wants to help its users find what they are looking for even if they don’t know what exactly that is. The company’s solution, Guided Search, is a predictive search engine powered by social curation. Announced last night at Pinterest’s San Francisco headquarters, Guided Search was presented by CEO Ben Silbermann as a breakthrough for […]
Open Letter: Why Search Engine Land Will & Won’t Cover Someone Being Penalized By Google
It’s been big news recently about major brands and Google penalties, and the floodgates feel open on people spotting even more brands possibly hit out there. Some new crackdown by Google? No. It’s the rise of hyperactive attention in this area, and that’s turning into a problem. Hence this open letter, on how we’re planning […]
Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers in particular), there is a tendency to forget that Bing even exists […]
Did Google Just Penalize Another Link Network? SAPE Links
Unconfirmed reports are surfacing throughout the SEO community that Google has penalized yet another link network. The rumors within the industry are that the link network targeted by Google is named SAPE links. Webmasters who have used the SAPE link network are reporting that their sites have taken hard penalties within Google, resulting in a […]
Interflora Gets Its Google Rankings Back, 11 Days After Penalty
Interflora, the major UK flower delivery service, is showing up again in Google’s search results — just 11 days after it was penalized. According to some tweets and posts on Google+, Chris Gilchrist was first to spot Interflora’s resurrection today. As you can see in the screenshot above, Interflora is ranking again on searches for […]
What Can We Learn From The Latest Brand To Be Called Out For Paid Links?
Move over JC Penney. Another brand is getting attention over buying links, this time Dun & Bradstreet Credibility Corporation. Today’s news is less news and more a reminder of lessons that SEO companies, clients and publishers all need to keep in mind, to avoid trouble. Josh Davis drew attention to the DBCC situation in his […]
Home Depot To Correct Misleading Link Request
It read like one of those bad link requests you get. Link to me, and you’ll rank better. It even suggested hiding the link. But the request was from Home Depot, to its network of nearly 2,000 service providers. Now that it’s come to light, the home improvement store chain says it is correcting the […]
Google Sending Warnings About “Artificial” Or “Unnatural” Links
Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site? Google says this isn’t a fresh crackdown on link networks but rather a change from bad links being “silently distrusted” to being more vocal about this type of penalty. Warnings Issued Many people have reported getting messages […]
Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?
The battle between Google and those trying to artificially manipulate its search results is an ongoing battle. Google on March 19th took down one of those blog/link networks named BuildMyRank.com. BuildMyRank.com confirmed Google has deindexed an “overwhelming majority” of their network as of March 19, 2012. The management of BuildMyRank.com has decided to immediately shut […]
Google’s Jaw-Dropping Sponsored Post Campaign For Chrome
Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.” “This Post Sponsored By Google” Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This […]
SearchCap: The Day In Search, April 26, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]
SearchCap: The Day In Search, February 25, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Forecloses On Content Farms With “Farmer” Algorithm Update In January, Google promised that it would take action against content farms that were gaining top listings with “shallow” or “low-quality” content. […]
Google’s Action Against Paid Links Continues: Overstock & Forbes Latest Casualties; Conductor Exits Brokering Business
Last week, J.C. Penney made the news for plummeting in Google rankings for everything from “area rugs” to “grommet top curtains”. Turns out the retail site had a number of suspicious links pointing at it that could be traced back to a link network intended to manipulate Google’s ranking algorithms. Google, in order to protect […]
11 Social Media New Year’s Resolutions For 2011
Last year, I created my first annual Social Media New Year’s Resolutions and am following it up, 2011 style! This list is meant to be a list of goals to accompany your social media plan – not serve as a standalone social media blueprint. Remember that there is no end-all-be-all social strategy for all companies, […]
Shopping Search 2.0: Finding Deals & Coupons On Twitter
It didn’t take long for commerce to move online when the WWW was invented in the early ’90s, and it hasn’t taken long for the same migration to happen as new social networks become important parts of our everyday lives. Don’t be surprised if, in the not too distant future, you find yourself using social […]
Facebook To Potentially Change Beacon After Privacy Furor
Facebook has faced a steady stream of complaints, negative PR, and other criticism after rolling out the “Beacon” component of its new suite of advertiser tools and programs. For those who aren’t up on it, Beacon captures actions and transactions Facebook users conduct on third-party sites and essentially broadcasts those through newsfeeds to their networks. […]
Utah Says Oops About Law Regulating Trademarks & Search Ads
Via TechDirt, High-Tech Execs Meet With Lawmakers Over Web Search Keyword Law from the Associated Press covers how Utah might not enforce its new law banning ads linked to trademark terms. The law is set to go into effect today. We covered various issues with the law earlier this month. Now Utah lawmakers appear to […]