How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Topic: Bill Gates
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
From search to AI agents: The future of digital experiences
AI agents are redefining digital interactions. Find out how they enhance search, automate personalization, and drive business efficiency.
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.
6 unpopular SEO opinions you need to consider
From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
SearchCap: Smart speaker stats, link building AI & Google doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: 57% of smart speaker owners have bought something with their voiceSep 26, 2017 by Greg Sterling Part two of NPR Smart Audio report exposes the ‘v-commerce’ potential of virtual assistant […]
SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked […]
Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business”
Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that was the decision. He was more […]
SearchCap: The Day In Search, February 21, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says (Some) Missing Features Will Be Added To New Google Maps Google took its new Maps site out of beta this week, but many users noticed that some of their […]
Bing’s Satori Adds Timeline Data For About 500k Famous People
Satori, Bing’s knowledge index, is expanding with the addition of timeline-style facts about important individuals. The new “Timeline” section is now showing up in the right-side search results for famous people such as Abraham Lincoln and Isaac Asimov (shown above), along with athletes (Serena and Venus Williams), artists (Vincent Van Gogh), business people (Bill Gates, […]
SearchCap: The Day In Search, February 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updates Pro Accreditation Training; Exam Is Now Free Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. […]
Bill Gates On Google: “Bing Is The Better Product”
It’s been more than four years since Bill Gates worked full-time at Microsoft, but he’s still promoting Bing, the company’s 3+-year-old search engine. Gates, who’s still serving as Microsoft’s non-executive chairman but is focused full-time today on the Bill & Melinda Gates Foundation, promoted Bing during an “Ask Me Anything” conversation today on Reddit. It […]
Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple
Last year the FTC asked Apple to disclose the terms of Google’s “default” search presence on iOS. This was part of the US government’s broader antitrust investigation of Google, which is now over. To my knowledge, none of that information made it out into the public eye. However, at approximately the same time, an analyst […]
Bing’s Social Sidebar Gains Klout Scores & People Recommendations
Klout has become the latest social service to be integrated into the new Bing Social Sidebar that was launched earlier this year. Bing says that Klout scores will now appear next to people surfaced in the sidebar, plus Klout’s data will be used to help determine some of the people who show. From Bing’s post: […]
Santorum’s Changing “Google Problem” — & Search Engine Land — Make The Rachel Maddow Show
As we covered last week, Google’s search results for a search on “santorum” have gotten a lot cleaner recently. The change was featured on The Rachel Maddow Show last night, and Search Engine Land’s coverage got a big shout-out. The clip is below, as well as an update on all things Santorum and Google. Santorum […]
How Rick Santorum Is Making His “Google Problem” Worse
US Republican presidential candidate Rick Santorum made a surprise leap ahead to practically tie Mitt Romney in yesterday’s Iowa caucus results. Now people are searching to find out more about him and discovering THAT result which makes comedy show hosts like Jon Stewart giggle. But rather than blame Google (or Bing), as Santorum has in the […]
Apple’s Steve Jobs Has Died
Apple cofounder, chairman and former CEO Steve Jobs has died today at age 56. Apple’s board issued the following statement about his death: We are deeply saddened to announce that Steve Jobs passed away today. Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The […]
Zuckerberg Passes Brin & Page On Forbes’ Rich List
Scoreboard: Facebook guy – 1, Google guys – 0. Or, more accurately: Facebook guy – $17.5 billion, Google guys – $16.7 billion (each). Those are the estimated net worths of Facebook founder Mark Zuckerberg and Google co-founders Sergey Brin and Larry Page, as reported in the latest edition of the Forbes 400 Rich List — […]
Should Rick Santorum’s “Google Problem” Be Fixed?
Is Google (and Bing, by the way) not being “responsible” by failing to remove an anti-Rick Santorum web site? The Republican presidential candidate believes so, speaking out this week against an unfavorable listing for his name. But “fixing” Santorum’s “Google problem” isn’t as easy as it sounds. Defining Santorum For those who aren’t familiar with […]
Live Blog: “Which Way Google?” At SMX East
Welcome! It’s the “Which Way Google?” panel here at SMX East. We’ve got a great panel — Jeff Jarvis, Steven Levy and Marc Rotenberg — set to cover a range of issues. Let’s live blog. This is new for me — I never live blog at my own conferences. But I saw the queen of […]
SEO Remains A Viable Marketing Strategy For Anyone
Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I’ve been ignoring these more and more lately, but in the wake of Google’s Farmer Update, it looks like everyone could use some history lessons. Don’t depend solely on SEO, but don’t neglect it, either.
Live Blogging Bing’s Future Of Search Event
Bing and Big Think are hosting”Farsight 2011: Beyond the Search Box,” a four hour event today in San Francisco looking at the future of search. We’ve got various luminaries lined-up. Google will be on a panel. There’s that whole Google says Bing is copying them thing that just happened. Plus, Blekko’s here — and it […]
Search & The 2011 Sundance Film Festival
The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with Bing.com and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, […]
Writing HTML Title Tags For Humans, Google & Bing
I generally enjoy John Gruber’s writings, but today he’s dishing out SEO advice about HTML title tags. Some of it is bad advice. So with respect, here’s how I’d suggest you write page titles in a way that can please search engines and humans alike. What Is An HTML Title Tag? Let me go back […]
SearchCap: The Day In Search, November 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: SEO’s Bad Reputation, Google ‘Pollutes’ The Web & More A news article about Google from The Guardian was popular last week on Sphinn, as was last week’s member […]
Meet The New Borg: Google, Facebook & Apple
Back in 1996, the now defunct Boardwatch Magazine had a classic cover depicting Microsoft and CEO Bill Gates as the Borg. For 2010, we’d like to submit some more modern candidates: Google, Facebook and Apple. The article below assumes some knowledge of the Borg from Star Trek. Never heard of them? Nasty creatures that “assimilated” […]
And The Winner Is: Search’s Rich List + Most Valuable “Startups”
People love lists. Publishers love lists too because they sell copies of traditional print newspapers and magazines and, online, they generate lots of clicks and page views. For example, the HuffingtonPost has become a veritable archive of slideshows: “the 10 best places to live,” the “hottest beach bods of the summer” and so on. US […]
Yandex Adds Image, Video Search To Global Search Engine
Yandex, the Russian search engine that received strong reviews earlier this year when it went global, has expanded its worldwide search engine to include image and video search. The new options are available as tabs/links on Yandex.com. (The Russia-only search engine is at Yandex.ru.) When Yandex announced its global site in May, the company specifically […]
Meet The New Google Look & Its Colorful, Useful “Search Options” Column
After months of testing, Google is releasing a new look-and-feel for its search results today, a three column design that provides a permanent menu of search options and tools to help searchers refine their queries. Google also gains a freshly-updated logo along the way. The new user interface — UI for the tech crowd — […]
Live Blogging SXSW: Social Search, A Little Help From My Friends
It’s live blogging time again from SXSW. Today, the Social Search: A Little Help From My Friends panel gets underway.
Liveblog: Steve Ballmer Keynote At SMX West
Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a “fireside chat” that will also include time for Q&A from members of the audience. NOTE: Microsoft has now posted a video and a transcript of the […]
SearchCap: The Day In Search, January 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ballmer Blogs His Thoughts On Google, China Both current Microsoft CEO Steve Ballmer and former CEO Bill Gates have recently spoken out critically about Google’s stance on doing business in China. […]
Ballmer Blogs His Thoughts On Google, China
Both current Microsoft CEO Steve Ballmer and former CEO Bill Gates have recently spoken out critically about Google’s stance on doing business in China. (See my previous posts, Ballmer Critical Of Google’s China Decision and Like Ballmer, Bill Gates Dings Google On China.) Now, Ballmer is putting his thoughts in writing … well, electronic writing […]
SearchCap: The Day In Search, January 26, 2010
From Search Engine Land: Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad […]
Like Ballmer, Bill Gates Dings Google On China
Bill Gates doesn’t get the fuss everyone’s making over Google’s recent threat to stop censoring search results in China. “They’ve done nothing and gotten a lot of credit for it,” Gates said Monday during a visit at The New York Times. “What point are they making?” Mr. Gates asked. “Now, if Google ever chooses to […]
SearchCap: The Day In Search, January 25, 2010
From Search Engine Land: Playing Games With Customers: Is Foursquare The Future Of Local Search? Congratulations! You are now the Mayor of Search Engine Land! If that sounds familiar you are one of the growing number of people using/playing Foursquare, a mobile app that uses the location of your mobile device to encourage users to […]