12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Topic: Bitly
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
SearchCap: Google Ranks App Only Content, Bing App Refresh & Yandex Chews JavaScript
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expands App Indexing To Find & Stream App-Only ContentNov 18, 2015 by Barry Schwartz Google is now experimenting with nine Android apps to surface their app only content in the […]
SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
SearchCap: April Fools, Bing Ads Tools & Yahoo/Bing Ads Grow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Q1 US Paid Search Growth Strongest In 3 Years Yahoo Bing Network gains share for third straight quarter. April Fools’ 2015 For the Search World: From Super Smart Google Panda […]
SearchCap: Bing On Links, Google PLA Tests & Brand Bias
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search […]
SearchCap: The Day In Search, March 10, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most […]
The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the Knowledge Graph for a subset of queries; but at its core, the level of insight available to the searcher remains primarily the Web links on […]
Bit.ly Releases Search API To Discover Hot Stories & Discussions
Bit.ly announced a new set of APIs named Social Data APIs. The new APIs allow you to search for top stories in real time over the Bit.ly URL network. You can quickly see the top URLs and stories for any specific query right now, in real time. The three types of functions include: (1) True […]
SearchCap: The Day In Search, June 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Gets Its Own Knowledge Graph Via Britannica Partnership Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online […]
SearchCap: The Day In Search, May 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts […]
SearchCap: The Day In Search, October 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Google See $6.25 Billion In Mobile Ad Revenue Next Year? During the earnings call last week after Google announced massive quarterly revenues ($9.72 billion), CEO Larry Page casually dropped the […]
Bitly Launches Search Platform & Reputation Monitoring For Shortened Links
Bitly currently is the leader in shortned URLs, minimizing 80 million URLs each day. Not only is Bitly shrinking URLs, but they are now “crawling & classifying” each shortened URL thanks to a a new social search platform. An index has since been created that will allow searchers to view the most distributed, viral and highest clicked links […]
SearchCap: The Day In Search, September 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare: More Than Fun & Games, A Potent Local Search Tool About a year ago, I was feeling Foursquare fatigue. Why on earth was I checking in? The badges were harder […]
SearchCap: The Day In Search, September 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links
There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start […]
SearchCap: The Day In Search, August 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
Google’s New Official Google Only Short URL: g.co
Google announced they have launched a new URL shortener just for official Google use. The new URL is g.co. Google said this URL will only be used to link to official Google properties, explaining it is reserved “just for Google websites.” Google explained that “you can trust that it will always take you to a […]
SearchCap: The Day In Search, March 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes Beyond Answers, Starts Guessing Release Dates Google can answer a lot of searches without needing to send you to another web site. If you’re looking for weather, sports scores […]
Time To Think Carefully About Which Country Hosts Your URL Shortener
In my “how to choose a URL shortener” article last year, I warned that the country domain that a shortener used might be an issue to consider. A year later, that’s even more so, as a Libyan .ly domain used for an adult content shortener has been closed. Libyan Registrar Takes Back Domain Earlier this […]
SearchCap: The Day In Search, October 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Pulls Dead Body Images From Street View Brazil Google has removed Street View images in Brazil that showed dead bodies on local streets. One image showed a partly-covered body lying […]
Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter
Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for free. Below, more about the new entry, how it compares to the more established Bit.ly plus a look at Twitter’s “wrapping” […]
Stat Rant: Does Facebook Trump Google For News & Can’t We Measure Twitter Correctly?
Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. I dug a little deeper, and I beg to differ. Along the way, some pokes at the need to more digging into stats in general. The Hitwise blog post reported that […]
Twitter Gets Its Own URL Shortener To Stop Scams; Good Marketers Need Not Fear
Twitter has just announced that to protect people from scams, links in direct messages and sent via email will be shortened using its own URL shortener. It’s a welcome move. Still, I was curious about any impacts this might have for good marketers who are not trying to scam people. Good news, on that front. […]
Factery Labs’ New Fact Engine: Just What Real-Time Search Needs
Not a month goes by without someone launching a new real-time search engine; but after trying out most of them, there are few I use on a regular basis. Factery Labs is about to change that with today’s launch of its real-time fact engine at 1:00 pm ET. Where other real-time search engines focus on […]
SearchCap: The Day In Search, December 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: URL Shorteners Come To Google & Facebook Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar […]
URL Shorteners Come To Google & Facebook
Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as you might one of the established tools: Google URL shortener is not a stand-alone service; you can’t use it to shorten links […]
Up Close With Bing’s Twitter Search Engine
Bing new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Below, a close-up look at features in the new service. Bing Twitter? Bing Facebook? Bing Social Search? “Bing Twitter Search” is my name for the new service. Bing tells me officially, it’s called “Bing Twitter.” That sounds […]
3 Aggregation Tools For Tracking Tweets
Looking to find out how popular your blog post was on Twitter? Want to know what tweets people really enjoy? Well, these Twitter-based applications can help you see the most popular trends on Twitter by aggregating tweets. 1. Tweetmeme By far the most popular tweet aggregator, Tweetmeme lists the most popular links on Twitter. Much like […]
Is Twitter Sending You 500% To 1600% More Traffic Than You Might Think?
Earlier I posted that Google Analytics and other JavaScript-based tracking tools might be undercounting visits from Twitter. I’ve done some more digging, which supports the case. In my test, Twitter seems to have sent 500% to 1600% more traffic than log files or hosted stats packages like Google Analytics might show. How Twitter Might Send […]
SearchCap: The Day In Search, June 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OPA Study Reaffirms Display Ads Drive Search Search and display. One often hears how they work together, but there’s still plenty of skepticism out there, especially in the SEM community, about […]
How Twitter Might Send Far More Traffic Than You Think
Over the past year, I’ve seen many people report that Twitter can send tons of traffic to a web site. Certainly I’ve seen first-hand how Twitter has become one of the top non-search referrer sources for Search Engine Land and for some other sites I oversee. But as much as you think Twitter is driving […]
SearchCap: The Day In Search, May 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Streamlining Mobile Experiences Discontinues “Smartphone App” Until a couple of months ago, Yahoo had a range of mobile products and experiences in the market: Go, oneSearch, oneConnect and mobile web. […]
Bit.ly Adds At-A-Glance Click Counts
Last week, I talked with Bit.ly about future product improvements in their URL shortener service that I’d like to see. I’m still working on a full write-up, but one’s already emerged: at-a-glance click counts. I’ve shortened well over 200 URLs through Bit.ly, and it’s been a real pain to log into my account and then […]
URL Shorteners: Which Shortening Service Should You Use?
URL shortening services are experiencing a renaissance in the age of Twitter. When every character counts, these services reduce long URLs to tiny forms. But which is the best to use, when so many are offered and new ones seem to appear each day? Below, issues to consider and a breakdown of popular services, including […]