Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Topic: Brand
Search used when brands are unknown, but it’s direct navigation for existing customers
A new survey from Yext explores what content sources are more trusted and what's at stake in not paying enough attention to third party platforms.
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
What is demand generation marketing?
The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about Howard’s role as a food scientist and […]
What is customer marketing?
B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew with you. The second reason is that […]
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Selling Ads On A CPM Basis
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
Google Adds Site URL In Knowledge Graph Box
Google has added a hyperlink to the brand's web site in the knowledge graph box.
The Click is a Lie: Lessons from The Interruption Curve
At online marketing's inception, advertisers were thrilled to be able to see click-throughs, since they'd never had such measurable media offline. Columnist Soren Ryherd urges today's marketers to avoid getting caught up in that now-outdated metric.
SearchCap: Matt Cutts On Links, Spiderman Drops Bing & DuckDuckGo’s New Design
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Releases New Beta Site With Redesigned Look & Added Features DuckDuckGo. the search engine known for protecting the privacy of its users, announced a new “reimagined and redesigned” beta site […]
SearchCap: The Day In Search, April 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP […]
The Double Serving Myth: When One Company Monopolizes PPC Ad Results
The search engines double serving policies aren't so straightforward.
The Concept Of Sameness & Why It Should Matter
Long ago and far away, there was a world where there was no Web. Back in those early years (such as the 1960’s through the mid-1990s), there were certain basic concepts that guided the world of marketing. One of the facts of life during those times was that each market space tended to support somewhere […]
Which Ad Network?
Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight (source: CDC). After receiving the barrage of emails from brands this holiday season, some who I have done business with before and some I have not, I started to wonder: […]
SearchCap: The Day In Search, March 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Finally Welcome To Home-Based & Service-Based Businesses Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the […]
3 Tips To Boost B2B Paid Search ROI Via Intra-Brand Collaboration
While sibling rivalry can push kids to grow and achieve, the constant squabbling and jockeying for position can adversely affect the family as a whole. Similarly, B2B organizations with competing internal brands suffer from the same type of dynamic, especially when it comes to paid search. Risky business Clearly, a B2B enterprise with competing internal […]
PPC And Your Good Name: Sales From Brand Searches Aren’t Incremental
Hello! My name is Alan Rimm-Kaufman. I’m honored to be contributing a monthly column on paid search for Search Engine Land. The column will appear the third Tuesday of each month. My focus will be strategy, economics, and multi-channel. About me: I run a paid search agency based in Charlottesville, Virginia. We serve about 100 […]
Buyers & Information Seekers Search Differently
A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document. Buyers view more search results (10) and take more time to view the results (11.4 seconds). Information searchers view […]