What effective SEO client onboarding looks like: The first 90 days
SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.
Topic: Business process
How to turn an SEO backlog into a roadmap
SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog.
SEO proposal template
Free SEO proposal template to help you pitch and win more clients. Includes an outline of services and sample contract.
5 questions to ask AI vendors before buying a tool
Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
The PACT framework for PPC: How to move beyond ‘it depends’
Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and trade-offs.
How to become an SEO freelancer without underpricing or burning out
Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.
How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
SEO strategy in 2026: Where discipline meets results
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
Agency-grade PPC audits: How to turn reports into growth roadmaps
Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.
How to find your next PPC agency: 12 top tips
Most PPC agencies talk a good game – but can they prove it? Discover the critical questions to ask before signing a contract.
Resources
A collection of powerful resources to shape agency perspectives, strengthen process frameworks, and drive smarter business decisions in search marketing.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
How to onboard an SEO agency the right way
Setting up a successful partnership with a new agency requires effort. Lay the groundwork for outstanding SEO results with these tips.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
SEO outcomes vs. SEO outputs: Understanding the difference
Here's how focusing on outcomes, not just outputs, can align your SEO efforts with your organization's goals, resulting in a holistic impact.
How to create an SEO roadmap
Learn why an SEO roadmap is essential for your strategy, how to create one, and tips for prioritizing tasks and collaborating effectively.
How to master the enterprise SEO procurement process
Learn the ins and outs of the enterprise tech procurement process and tips for finding the right services and tools that support SEO efforts.
How to build a strategic SEO process
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
9 big risks of cheap SEO
Know what you might be getting into before engaging with a cheap SEO provider. Here are warning signs to watch for and situations to avoid.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Two things you need to turn PPC campaigns into winners
How account blueprints can drive flawless execution of your PPC strategy.
Why businesses that prioritized martech, data and organization are faring better during COVID [Video]
The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land.
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
5 Steps To Develop In-House SEO Functionality
In large organizations, it takes the effort of several internal groups to accomplish top level business goals. When natural search optimization for web sites, commonly called SEO, is moved in house, it generally is the task of a combination effort from IT and Marketing. Below are five steps for moving SEO in house, as well […]
Vetting An Agency: Protecting The Family Jewels
One of the biggest realizations that hit many in-house search marketers is the simple fact that they cannot do it all themselves. Despite the best of intentions and the strongest work ethics, the fact remains—you are but one person and there are only so many hours in a day. If you are fortunate enough to […]