Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
The company offers unique in-store digital merchandising at the point of sale.
Topic: Chicago
Video: Aaron Friedman on content generation ideas and do small things in SEO matter
Aaron and I had many meals together, kosher meals that is, at SEO conferences over the years.
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade.
Understanding the role of branded and unbranded search in the customer journey
Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both […]
With Google’s exact match change rolled out, here’s what advertisers are seeing
What's the impact so far? Are advertisers rethinking campaign structure and management?
SearchCap: Google’s indexing API, SMX East agenda, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting it done: how to overcome common link building blockers Jun 26, 2018 by Paddy Moogan Link building is tough to begin with and made harder when company policies slow down […]
Your Complete Guide to PPC (Pay-Per-Click) Advertising
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from […]
Search in Pics: Light bulb cups, Google brain fixtures & crazy hat day
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google drinks from light bulb cups: Source: Instagram Front of the Google Chicago rooftop subway car: […]
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency […]
Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards
Hosted by the Daily Show's Trevor Noah, Bing's 2017 Agency Awards event celebrated "the practice of search" by recognizing key executives and agencies.
Search in Pics: Google massive leather chair, inside the Google subway car & babywear
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Inside the Google subway car on the Chicago rooftop: Source: Instagram Massive Google leather chair and […]
Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement
Reportedly, numerous Yelp business images were found in Google Maps.
Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage
Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.
SearchCap: ASCI rankings, featured snippet quiz & consumer behavior
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Featured snippets: How much do you really know about them? [QUIZ]Jul 28, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your money where your mouth is […]
Search in Pics: Google movie theatre sign, rooftop subway car & wacky office room
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Chicago has a subway car on their rooftop: Source: Twitter Google movie theatre signage: Source: […]
SearchCap: YouTube redirects, Bing search ad growth & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions […]
Search in Pics: Google future London office, teaBOT & interesting ceiling
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at Google’s Chicago office: Source: Twitter […]
Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
SearchCap: Google quality drop, Google search tags & a doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous […]
Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapers
Khan designed Chicago's 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world's tallest building.
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google's policy changes.
SearchCap: Google voters, CPC prices & sitelinks test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile brand CPCs on Google are climbing, finds MerkleJul 15, 2016 by Ginny Marvin Increases started at the end of June and have only affected smartphone CPCs. Google to launch new […]
Callout and Review extensions now available in Bing Ads
Advertisers can add the extensions at the campaign and ad group levels.
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Google’s Top Trends In 2015: Lamar Odom, Blockbuster Films & What Is Charlie Charlie?
Google's top trends show what piqued our interest most: from athletes and celebrities to the most-asked "how to" and "what is" questions.
Google Logo Honors Journalist & Civil Rights Leader Ida B. Wells On Her 153rd Birthday
Wells' most famous work - "Southern Horrors and Other Writings" and "The Red Record" - helped push forward the anti-lynching crusade.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Offers Link To Order Food Online From Your Favorite Restaurants
Now you can order your food online with Bing search. Just search for a restaurant that offers online ordering and click the order online button.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews' usability has driven huge adoption under the radar.
SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Is Experimenting With Special Ranking For Mobile-Friendly Sites Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what […]
SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming […]
Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as online in other cities. I believe branding is important for Foursquare, so this […]
Expert Insights On The Future Of SEO, Part 2
In today's installment, search industry veterans predict where SEO will be in 2020.