How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
Topic: Content Marketing
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.
How to win the gatekeeper’s ‘Yes’ with stakeholder co-citation gap analysis
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
What breaks when content operations scale
Content businesses thrive when economics, systems, and editorial judgment reinforce one another. They struggle when those forces drift apart.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
What replaces the ultimate guide in AI search
Long-form content alone no longer guarantees visibility. Learn the principles behind content AI systems retrieve and cite.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.
Why next-question intent matters for AI search visibility
Many pages answer the query but stop short of the decision. Next-question intent helps create more useful content for users and AI systems.
AI can write SEO content, but it can’t replace real experience
Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
Link intent: How to combine great content with strategic outreach
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Keyword Density Checker: Analyze keyword density for any page and optimize your content for free
Is your content over or under-optimized? Use our free Keyword Density Checker tool to analyze a page for keyword count and density percentage.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
The SEO-GEO gap: How AI search traffic differs from organic traffic
Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO.
Google’s Nick Fox: AI search rewards content that goes deeper
As AI answers simple search queries, Google says you need richer human perspectives AI summaries can’t replace.
Interrupting buyer journeys: The SEO strategy hiding in plain sight
Create SEO content that surfaces alternative solutions, captures high-intent traffic, and reaches users earlier in the buyer journey.
Reddit’s AI search influence goes beyond training data
Reddit’s role in AI search is often oversimplified. Here’s how AI training, licensed access, and retrieval systems influence what AI cites.
AI search loves listicles: What 25,000 URLs reveal about citations
A review of 25,000 URLs yielded insights about the type of content most cited by ChatGPT and other popular large language models.
How custom visuals boosted organic traffic by up to 110%
A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Why intent alignment matters more than perfect technical SEO
Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site.
AI SEO punishes lazy marketing strategies
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
What blog posts should you write to be mentioned in ChatGPT?
A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
Can a fake brand win in AI search? New experiment says yes
A month-long test shows AI visibility follows repeatable signals — making it predictable, testable, and open to strategic influence.
The framing gap: Why AI can’t position your brand
AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference.
SEO isn’t just about being seen — it’s about being believed and chosen
Wil Reynolds says rankings alone fall short as AI exposes zombie content and weak signals that don’t build trust or drive revenue.
Why more content is no longer a reliable way to grow SEO
Content at scale can dilute authority, split rankings, and waste crawl budget. Here’s what’s actually driving visibility now.
7 lessons from moving from agency to in-house SEO
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.