How to get the most out of the Google Search Console API using regex
Learn how to extract the maximum amount of data from the GSC API and filter difficult URLs using regular expressions.
Topic: Data analysis
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Enterprise ecommerce SEO: Why good technology can’t fix a bad process
Enterprise ecommerce SEO should be strategy-oriented. And yet, that's rare to find. Here's how to overcome the industry's challenges.
Facebook Engagement Rate Benchmarks
Last updated July 2024 Last quarter the average Facebook Engagement Rate was 4.63% (averaging across all countries, channels, and industries) according to our research. This benchmark combines both organic and paid activity. Use our Facebook Engagement Rate Benchmarks to drill down into the performance of your posts and ads. Compare your recent engagement rate to […]
The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
See the results of a comparison of four leading SEO tools' keyword coverage for domains in the pharmaceutical space.
4 tips to get the most out of the Google Ads interface
Want to get only the most important insights from your Google Ads dashboards? Learn how to unlock hidden features in your account.
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
How to maximize insights from Performance Max
Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Google aware of Performance Max Product Listing tab date comparison bug
The bug doesn't show any data when you attempt to compare date ranges.
Google’s May 2022 core update was significant and hit fast
The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
YouTube launching new search insights tool
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
No, the customer isn’t always right—How to get the most from your CX data
Brands influence consumer perception through the intentional design and execution of their experiences. Here are four steps to get it right.
Year-on-Year Calculator
Year-on-Year calculations are the most useful and trustworthy way to measure performance. By comparing your current performance to the same period last year, you can see whether you are objectively doing good or bad – all while taking into account seasonal variations. Below we have provided a useful online Year-on-Year Calculator to measure the change […]
4 ways data analysis can help you generate new ideas and optimize your content
If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.
Top 4 backlink API vendors compared (1 million domain study)
Who has the largest backlink index? We’ve run four million checks with Ahrefs, Majestic, SEO PowerSuite, and Semrush and documented the results.
Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app
The new mobile app features can be used to identify emerging trends and act on them from anywhere.
Google Keyword Planner Tool gains year-over-year, 3-month change and trends data
The platform is making more data available that you can use to make informed decisions about your search campaigns.
Month-on-Month Calculator
Month-on-Month calculations are helpful when you are trying to judge your recent performance. By using last month’s performance as a baseline, you can test whether your performance this month is objectively good or not. Below we have provided a useful online Month-on-Month Calculator to work out the change in your performance. Feel free to experiment with […]
Google search results are more volatile this year than last year, says data provider
Semrush data shows Google's search results have been over 68% more volatile on desktop and 85% more volatile on mobile.
Week-on-Week Calculator
Week-on-Week calculations can be helpful when comparing short-term performance. By using last week’s performance as a baseline, you can see whether your performance this week is higher or lower. We have provided a helpful online Week-on-Week Calculator below to work out your change in performance. Feel free to experiment with different scenarios using our Week-on-Week […]
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
3 stages of SEO automation
How next-gen SEO automation addresses the roadblock of scaling execution
5 ways to maximize campaign ROI through social and media data
In this live webinar, learn how Tesla, Lululemon and Nike found the secret to success by applying insights to their business strategy.
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users and remaining adaptable.
Is it time to switch to a new SEO tool?
The biggest factors that influence the decision to purchase a new SEO tool.
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
What’s changed in Google Ads Locations reporting and why you need a custom report
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Google Discover performance reports data issue
You may see a significant decline in your Google Discover traffic in Google Search Console, this may be a reporting bug.
How working from home has thrown a wrench in campaign targeting [Video]
While working remotely has kept some businesses online, it has also made analytics and cookie data less reliable.
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account.
Google Search Console now lets you export more data
Use your exported Search Console data to join datasets, import it into other tools or visualize the data as you see fit.
Google Ads testing custom dimensions to enable reporting based on your business structure
Group and report on campaigns with a hierarchical structure to see performance by business category or marketing strategy.
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions.