Google Ads debuts ‘conversions by time’ reporting
The new columns report conversions on the days they occur instead of by ad click date.
Topic: Data analysis
Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web
Data analysis reveals the distribution of PageRank is highly right-skewed meaning the majority of hosts have very low PageRank.
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts.
Video: Wil Reynolds on the importance of data with search campaigns
Give back to your community and obsess over your data, those are two of the many tips given by Wil in this interview.
Microsoft introduces XLOOKUP in Excel – and it’s a big deal for data reporting
The new feature addresses many of VLOOKUP's limitations.
How Digital Stats Discrepancies Happen
What does Discrepancy mean? Discrepancy usually means an unexpected (or unexplainable) difference between two sets of information. Unfortunately, in digital marketing, a discrepancy is always to be expected between any two sets of analytics platforms. This is because, although they often use the same terminology to describe a stat (eg “Page View”) different analytics programs […]
Brands can better understand users on third-party sites by using a keyword overlap analysis
These scripts can help analyze cross-site branded traffic with overlapping keywords to capture untapped audiences.
4% of the Google index hit by de-indexing bug, Moz data shows
Now that the Google de-indexing issue is resolved, how bad was it?
5 practical data blending examples for smarter SEO insights
Here's a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL).
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Instagram Engagement Rate Calculator
We have provided a useful Instagram Engagement Rate Calculator below. As there is no official Instagram Engagement Rate, you can use our calculator to work out any of the three most commonly used methods (see below). You can use our calculator to work out your Instagram Engagement Rate, as well as derive what you would […]
Bing Ads gives advertisers machine learning-powered insights
Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results.
Google clarifies Search Console query report data changes from August 19th
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.
Google Search Console Search Analytics API now gives you 25,000 rows per request
Get more from Google faster with some changes to the Google Search Analytics API.
PPC’s #fakenews: 9 ways bad numbers might look good
Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”
Why your marketing performance problem is really a measurement challenge
Figuring out how your company will grow is one of the biggest challenges facing marketers. The playbook is clear: Choose a high-value audience, execute relevant and creative campaigns, and voilà, results and growth for your brand, product or service. But setting your marketing team up for success is tougher than ever. One reason is that, […]
Google launches AdWords add-on for Google Sheets
The add-on to download AdWords account data into Google Sheets is now in beta.
Google Search Console beta adds 12+ months of data to performance reports
After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console.
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what's being searched around the world.
Google adds wait times to local results in search and maps
Hate waiting for your seat in a restaurant? Now Google can tell you the current wait time before you go.
Google Search Console average impression data change is not a bug, it is a reporting change
It's not a bug, it is a new feature, says Google, referring to the change in some of the metrics reporting in the Search Analytics tool.
Google Analytics rolling out ‘ask a question’ to get answers instantaneously
With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics' mobile apps.
SearchCap: Advanced analytics, fake listings on Google Maps & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual […]
E-commerce trends: the difference between winning and almost winning
No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data. Search data […]
SearchCap: Pokemon Go, HTTPS & data experiments
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your HTTPS setup causing SEO issues?Jul 22, 2016 by Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced […]
Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
Google now handles at least 2 trillion searches per year
The search giant won't say exactly how many trillions of queries it processes, other than it's now two or more. It last claimed 1.2 trillion in 2012.
Bing Ads makes it easier to segment performance data like time of day and device
The feature is now live in all accounts.
Performing a manual backlink audit, step by step
Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.
Contradicting other data, Compete says search traffic growing on the desktop
Firm argues number of searchers and searches per user have grown significantly on the PC since last year.
Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.
How To Take Advantage Of The Recovery Search Opportunity On iOS 9
With the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Bing Gears Up For 2016 Elections: Launches Candidate Pages, Political Index & Timeline
Bing says its "Election 2016" search experience is the first of several election-related features the site plans on rolling out.
DataHero Adds Support For Google AdWords Reporting
AdWords is the latest marketing service supported by the reporting and analysis platform, joining Google Analytics, Salesforce, HubSpot and others.
Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond
Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem
Apple continues to improve its mapping product by adding new features and content, albeit often under the radar. Last year, reviews and content from Booking.com and TripAdvisor began to show for locations and travel destinations, especially outside the US. In June of this year, the company introduced public transit routing as part of iOS 9 […]
Driving Growth With Marketing Automation – September 9 Webcast
Essential strategies for using marketing technology to drive more revenue, reduce costs, and improve overall ROI.
Google Shows A Store’s Busy Times By Crowdsourcing Your Store Visits
Google now tells customers when not to go to a store based on long wait times.
Google Trends Now Tracking YouTube & Google News To Identify Trending Topics In Real-Time
In its biggest expansion since 2012, Google trends rolled out a number of new updates today, including real-time data and a redesigned homepage.
Study: Forget About Average Organic CTRs, They Mean Nothing
Averages mislead because click-through rates vary widely by site and category.