How to leverage Google Analytics 4 and Google Ads for better audience targeting
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.
Topic: Data analysis
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
Pricing vs. ad spend: Which drives more Amazon sales?
Learn how pricing and ad spend influence Amazon sales and gain insights into optimizing your own Amazon performance.
Google adds segmentation to Performance Max Asset Groups
Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.
4 of the best technical SEO tools
From in-depth technical SEO analysis to powerful page speed tools, find the ideal tool for your strategy and budget.
How to find the ‘best’ Core Web Vitals opportunities
Prioritize Core Web Vitals improvements by identifying URLs with the biggest lift potential to boost rankings and revenue across your site.
How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
How to maximize PPC and SEO data with co-optimization audits
Break down the silos between paid and organic search. Discover how co-optimization audits help you uncover valuable insights.
How to plan a website to maximize SEO success
Most new websites make SEO mistakes. This guide and template will show you how to retain and improve SEO on your next website project.
Google Ads ad copy: what works and what doesn’t in 2024
New data reveals that common optimization strategies like Ad Strength and creative length may not correlate with better ad performance.
Google removes Auction Insights from Looker Studio
This removal means you'll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.
What winning video advertising creative looks like in 2024
Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
Hidden Google tool reveals GA4 and Google Ads discrepancies
Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.
How to boost SEO decision-making with correlation analysis
Uncover the power of applied mathematics in search and how to use it to validate – or challenge – your SEO approach.
How to harness marketing data to support holistic business strategy
Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.
Can AI perform technical SEO analysis effectively?
Learn how ChatGPT handles Screaming Frog crawl data and compare its insights to professional SEO tools like Ahrefs.
How to create and configure custom dimensions in GA4
Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
How to uncover hidden gems in your paid search accounts
Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
7 must-know marketing attribution definitions to avoid getting gamed
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
SEO testing: Shifting from reactive to proactive strategies
Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests effectively.
How to analyze Performance Max search terms insights for PPC success
Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here's how to analyze it PPC optimization.
Microsoft Ads introduces faster and easier access to performance data
Insights Navigator offers quick access to your campaign performance data for swift responses to market changes.
Google Analytics 4 launches new trend detection insight
While the new feature is similar to anomaly detection, trend detection highlights more gradual changes that unfold over an extended period.
7 paid media reporting tips when tracking is messy
Learn effective paid media reporting strategies in a post-cookie world, from showing longer-term trends to embracing incrementality testing.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Google Merchant Center: Using product data to boost your retail efforts
Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
Using auction insights for better PPC competitor analysis
Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in search results.
How to use Bard to get ahead of Google algorithm updates
Here's how Bard's real-time insights and direct access to Google resources can help you navigate algorithm changes.
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting
Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights.
Offline conversion tracking: 7 best practices and testing strategies
Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions.
SearchBot: Analytics expert
I’ve been “pre-prompted” as a business & analytics expert with expertise in marketing analytics, data visualization, A/B testing strategies, attribution modeling, and any data-driven marketing inquiries. If you want to see my analytics context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may find helpful! Tips and […]
How to approach weekly, monthly, quarterly and annual PPC reporting
Understand the nuances of reporting for different time frames so you can deliver the most relevant insights from your PPC campaigns.
Reassessing the role of links in SEO: What data tells us
Is your SEO strategy too focused on backlinks? Here's what the data reveals about the relationship between links and search rankings today.