SearchCap: The Day In Search, April 11, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Reports: Google CPCs Continue To Decline And Yahoo/Bing’s Rise While Spend Overall Grows In Q1
By all accounts, paid search spending rose in Q1 2012 as compared to the previous year, but by how much depends on the source, and the sector. Covario, which serves mostly high-tech clients, says paid search in the Americas grew 15% in the first quarter, while Adobe’s Efficient Frontier, which serves clients in a variety […]
- Remarketing For Conversion: The Long Way Rocks!
We all try to send loads of search traffic to our websites. We invest loads of money in high rankings in the organic SERP’s and we make sure we have some huge budget we spend, spend, spend on clicks. The result? Maybe 2 or 3 percent of this traffic makes it through your website’s funnel […]
- Four Steps To Building A Powerful SEO Brain Trust
To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program. Whether the needs are lead generation, thought leadership, or competitive differentiation and brand engagement, organic results are the largest overall driver of traffic to websites according to market research powerhouse Forrester. However, when it comes to creating a […]
- comScore: Only Search Engine To See Drop In Queries In March Was Yahoo
comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a […]
- What Does Big Data Mean To You?
I recently participated on a panel at Brand Innovators E-commerce. The title of the panel was “Big Data Meets E-commerce,” moderated by Mike Peralta, COO at MediaMath, and it included panelists from Kraft, Dell and New York Life Insurance. The panel discussion provoked thoughts around the value of each user, customer interaction, ad creative, and […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- About Half Of The Top Blogs Use WordPress, Research Shows
- Google+ Gets A New Look With Interactive Navigation & “Timeline-esque” Profiles
- Please Take Marketing Land’s Audience Survey
- Jon Stewart Takes On Google Glasses & Facebook Buying Instagram
Search News From Around The Web:
Applications & Portal Features
- Real time quotes from Canada and Taiwan, Google Finance Blog
- Google Currents goes international, Official Google Mobile Blog
Business Issues
- Google’s $12 Billion Toy, Wall Street Journal
- Baidu to Report First Quarter 2012 Financial Results on April 24, 2012, MarketWatch
- MPAA: you can infringe copyright just by embedding a video, Ars Technica
- Not Shocking: Google Could Already Be Eyeing a Motorola Hardware Sale, Gizmodo
Local, Maps & Mobile
- The Venice Shift from Local Pack to Blended Results, Mike Blumenthal
Link Building
- Does PageRank flow through image links?, YouTube
- Home Depot Emailing Vendors & Partners For Links, Search Engine Roundtable
- Link Building Strategies Spreadsheet, Outspoken Media
- Linkpreneurs: the new school of link building, Econsultancy
Searching
- Hoppit Launches The World’s First Ambience Search Engine For Restaurants, TechCrunch
- Google Search Results Center Aligned – Weird Bug or UI Test?, Search Engine Roundtable
- Learn To Build Your Own Search Engine At Udacity, Search Engine Roundtable
SEM Industry
- Are Google and Bing Embracing SEO?, stateofsearch.com
- General Consumer Awareness of SEM & SEO, SEO Book
- Why you have been blackballed by the SEO Inner Circle, Shoemoney
SEO & SEM
- 6 Online Marketing Problems Local Business Owners Face and How to Fix Them, BruceClay.com
- Being Effective in Big Business SEO Auditing [Guest Post], distilled
- Did You Get a Google Webmaster Notice?, smallbusinessonlinecoach.com
- How to carry on with a website Index audit, Search Engine People
- Introducing 360iTIGER, a First of its Kind SEO & Social Analytics Technology, 360i Blog
- Rel=Author Defined with Google’s Sagar Kamdar, Stone Temple
- RKG Digital Marketing Report: Q1 2012 Released, Rimm Kaufman
Social Media
- 5 Tips for Managing Your Community on Google+, SEOmoz
- Thank you Google for breaking all my apps and extensions…, Mohamed Mansour – Google+
Video, Music & Image Search
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