SearchCap: The Day In Search, March 29, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• 5 Simple Ways To Debug Your Google Analytics Installation
  As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to “gaq.” However, there are some nice tools that go a long way toward making life easier. If you are questioning the data you’re getting out of Google Analytics; if your e-commerce reporting […]
• Search In Pics: Google Easter Eggs, Google Surf Board & Solar Cars
  In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Easter Eggs: Source: Google+ Google Solar Car: Source: Google+ Google Sun Glasses & Ball: Source: […]
• Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant
  Findings from a new study show the visibility of Google Shopping in Google’s “Universal Search” results dropped significantly after the search engine implemented a new paid inclusion model. Video content also dropped but still remained by far the most dominant source mixed with web page listings. Searchmetrics, a provider of search and social analysis software, conducted the […]
• Apple Hiring ‘Ground Truth’ Managers To Improve Maps
  If job listings are any indication, Apple remains committed to improving its iOS Maps app. As the iDownload Blog spotted, Apple currently has seven job listings for what’s called a “Maps Ground Truth Manager.” The positions are based around the world — U.S., Western Europe, Eastern Europe, Japan, Asia-Pacific, the Americas and Middle East/Africa. The […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Vine Adds Video Embedding, Expands Social Sharing
• Marketing Biz: Bringing Order To Chaos
• Will Facebook Launch Its Own Phone At Its Android Product Event On April 4?
• Building Marketing Into Your Mobile Products
• 2013: The Year Of Affiliate Attribution?
• Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search
• New York’s Highest Court Upholds State’s Nexus (Affiliate) Tax Law

Search News From Around The Web:

Local Search & Maps

• 86% of Smartphone Owners Use Device for Local Search, localu.org
• Data source staging, rollback and more comes to Spatial Data Services, Bing Maps Blog
• Proof Google Must Really Need Google+ Local Reviews, readwrite.com

Link Building

• 7 Effective Link Building Tips For Affiliates, Search Engine Journal
• Changing Link Status On Squidoo, SquidooHQ

Searching

• Google says goodbye to instant preview in this new experiment – 29-03-2013, YouTube

SEM Industry

• Video: Google News Quality Guidelines, AdWords Trademark Policies & Universal Analytics, Search Engine Roundtable

SEO & SEM

• Does SEO Still Have a Role to Play?, Bing Webmaster Blog
• Tools to Analyze Your PPC Competition, PPC Hero
• Adwords Video Ad Extension Questions, Get Found First.com
• Co-Citation and Co-Occurrence – The Next Big Thing in SEO, Search Engine Journal
• Google Analytics Bug Exposes Your PPC Data, RocketMill
• Google Recommends Your Robots.txt Should Be Simple, Search Engine Roundtable
• If You Only Build It, They Won’t Necessarily Come, Search Engine People
• Optimizing for Social – Why & How: Presentation, yoyoseo.com
• Two Is Better Than One: Import AdWords Campaigns into Bing, Search Marketing Sage

Video, Music & Image Search

• Anatomy of a search-optimized photo gallery, raventools.com