SearchCap: Google Maps Transit Expands, Yahoo & Ripoff Report & Search Impact Elections

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Study: Gender Bias In Digital Marketing Is Real
  WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male counterparts. In light of anecdotal evidence and Moz’s latest […]
• FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia
  FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor argues it’s much more efficient and effective than general search […]
• Call Tracking and Analytics – Webcast This Thursday
  This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to identify which ads, search keywords, […]
• Marin Software Adds Support For Google AdWords RLSA
  Today, Marin Software announced support for Google AdWords Remarketing Lists for Search Ads (RLSA) within its advertising management platform. RLSA allows advertisers to retarget their site visitors with search ads on Google.com and other sites in the Google Search Network. Advertisers can adjust bids, ad text and keywords based on visitors’ past behavior on their […]
• Beyond A/B Testing: Strategic Conversion Optimization For B2B Websites
  When it comes to conversion rate optimization (CRO) for B2B sites, A/B testing is a great place to start — but it’s only one tactic in what should be a site-wide strategy. B2C and e-commerce sites are largely focus on improving their product pages to boost transactions. However, as I mentioned in my previous article about […]
• Research In India Claims To Show How Search Rankings “Could” Impact Elections
  Psychologist and researcher Robert Epstein has published research (embedded below) that he contends shows how search rankings “have the potential to profoundly influence voters without them noticing the impact.” He calls this capacity the “Search Engine Manipulation Effect” or “SEME.” The study tested how search rankings affected the perceptions and candidate preferences of “2,000 undecided […]
• Starting A Shopping Campaign In AdWords? Forget All You Know About Keywords!
  Now that Shopping Ads and Product Listing Ads (PLAs) are getting more prominent positions on the SERPs (and taking away traffic from search ads); I’ve started to focus on them more with my clients. I found that working with Google Shopping campaigns is a good deal different from working with traditional keywords and text ads; […]
• Google Maps Adds Public Transit Directions For Great Britain, Vancouver, Chicago & More
  Google announced they have expanded their transit directions to include coverage throughout Great Britain and also add bus lines to the Google Maps transit coverage in Vancouver and Chicago. Google Maps in the UK now supports over 17,000 routes with 2 million departure locations. This is also available on iOS and Android devices as well […]
• Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints
  Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving “significant complaints” about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on the decision to de-index that entire domain: Yahoo7 has received significant complaints in regards […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s iOS Related Content Test Could Be A Boon For Marketers
• Adobe’s Media Optimizer And Analytics Updates Include New Predictive Modeling Capabilities
• World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook
• Sony Creates Underwater Store In Shopping Mall To Promote Xperia Z1 Waterproof Smartphone
• Growth Hacking Your Marketing Strategy
• Bye, Bye Banner: Emerging Display Formats & What Marketers Need To Know
• Google Glass Is Back On Sale To Anyone In The U.S.
• Twitter Down? Not Entirely But It’s Got Issues Today [Updated]
• Facebook & Twitter Slide Slightly In Global Usage, While Instagram & Tumblr Soar [Survey]

Search News From Around The Web:

Industry

• Google gets take-down requests after European court ruling-source, Reuters
• How much wood could a Matt Cutts cut?, YouTube

Local & Maps

• Attempts to Mislead Consumers? Not On Our Watch!, Yelp Official Blog
• Placeable Extends Listing Analysis to Third Party Ecosystem; Gives Complete Location Visibility to Brands, Placeable

Link Building

• Google Likes Bing’s Definition Of A Good Link: Not Knowing You’ll Get A Link, Search Engine Roundtable
• Google’s Paid Link Patent, SEO By The Sea
• Link Building: The Steroids of SEO, Search Engine People

SEO

• Essential Local Business Listings for Local SEO, koozai.com
• Google EMD Triggered By Plural & Singular Domain Name Combos?, Search Engine Roundtable
• Starting Over, Part 3 – Optimize, Moz

SEM / Paid Search

• First Aid Tips to Troubleshoot Common Questions in Bing Ads Editor, Bing Ads
• Google Shopping explained: how to get started, eConsultancy
• The New Google Shopping: Great for Managing, Poor for Performing, 3Q Digital

Search Marketing

• 42 Tips From SMX London 2014 Day Two (#SMX), koozai.com
• Advanced Search Lessons Learnt at #SMX London, State of Digital
• ClickZ Live: Pay to Play or BYOB (Bring Your Own Brand), JLH Marketing