SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling
  In response to the European Court’s “right to be forgotten” ruling last month, online management company Reputation VIP has launched Forget.me, a free online service that helps users exercise their right to be forgotten online. In May, the EU court ruled individuals had the right to request Google remove inadequate or irrelevant URLs from Google’s […]
• Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening The Gates To Consumer Engagement”
  On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot, will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]
• Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions
  There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle […]
• Report: Mobile “Configuration” Errors Cause 68 Pct. Traffic Loss
  BrightEdge has released a report that observes, “over one in four mobile sites are misconfigured, leading to a massive loss of potential traffic. Twenty-seven percent of mobile sites are ranked lower than they should be because Google and other search engines do not recognize the mobile site as related to its desktop counterpart.” The report was inspired by panel […]
• Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
  A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience […]
• The 10 Worst Link Building Assumptions
  Over the past few years, one of the biggest problems I’ve faced is educating clients about search marketing — about what’s reasonable to expect and what isn’t in the world of link building. It can be difficult, especially in the winning-the-business stage, to admit that you can’t turn lead into gold, but being honest and […]
• The Impact Of Google Display Network Magazine Ads
  In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? Here’s what they look like: I’ve looked into a few accounts to spot what key differences we’re seeing now […]
• Google’s Knowledge Graph Is Showing Step By Step Instructions: Here Are Some Examples
  Earlier this year, Google began offering much more detailed answers in the top Knowledge Graph box. Shortly after that was introduced, Google also began expanding those answers into a bulleted list format. We’ve been seeing these bulleted lists, especially in “how-to” like queries for months now and here are some interesting examples. In the example […]
• The Most Popular Presentations Of SMX Advanced 2014
  SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws”
• Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement
• Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App
• 5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success
• Wait A Minute. Facebook Is Still A Big Hit Among Teens
• WPP Doubling Twitter Ad Spend This Year To $100 Million
• Prepare For Future Search: SEO For The Connected Home(Kit)
• The Highly Effective Habits Of Web Readers — What We Aren’t Doing
• Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data
• Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Search News From Around The Web:

Industry

• 5 Intriguing Thoughts from SMX Advanced 2014, Luna Metrics
• How to Keep Up with the SEO Industry, Vertical Measures

Local & Maps

• Yahoo Maps: Now with Street View-Like Images, Courtesy of Nokia, Screenwerk

SEM / Paid Search

• Get Started Australia (Part 6/9): Using Match Types & Negative Keywords, Bing Ads Blog
• 7 PPC Ad Testing Best Practices to Improve Your Campaigns, www.clixmarketing.com
• AdWords Bidding Strategies For Your Business, koozai.com
• Beyond the Click – Pay Per Click that Converts – PPCChat Streamcap, ppcchat.co
• How many web users are unaware of Google’s PPC ads?, eConsultancy
• How Seller Ratings Helped Increase Conversions by 50%, PPC Hero

Searching

• Google for mobile tests the Knowledge Graph popup, allgoogletesting.blogspot.com
• Re-visiting Panda 4.0, WrightIMC
• Yandex Sibir or how computer vision can help in life, Russian Search Tips

SEO

• 4 steps to measuring the ROI of your SEO campaigns, White.net
• Google On Panda 4.0 & Blocking JavaScript & CSS, Search Engine Roundtable
• Negative SEO Worries and Cloaked Links, www.quantable.com
• The Perfect Model for Organic Search Traffic Acquisition, SEO.com