SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
  Sep 29, 2015 by Search Engine Land
  Completely updated with the latest industry statistics, developing market trends, new vendor profiles and product updates.
• Could Deep Links To Apps Represent The Future Of Link Building?
  Sep 29, 2015 by Jayson DeMers
  Columnist Jayson DeMers discusses how app indexing may change SEO — and link building — forever.
• Mars Google Doodle Posted Shortly After NASA Shared Evidence Of Water Flowing On The Red Planet
  Sep 29, 2015 by Amy Gesenhues
  Google says it felt compelled to honor such an exciting discovery.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Marketing Day: Yahoo’s Marissa Mayer At IAB MIXX, New Facebook Ads & Yext Launches Xone
• Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
• SPONSORED MESSAGE: Get A 360-Degree View Of Marketing Effectiveness With Marchex Call Analytics
• Yahoo CEO Marissa Mayer Talks Mobile, Video & Offers Her Take On Ad Blocking At IAB MIXX
• Video Carousels & Brand Awareness Bidding Highlight A Slew Of Facebook Ad Additions
• Leveraging Content For In-Store Sales
• iOS Ad Blockers Begin Dropping In Popularity
• Yext Launches Xone Beacon Network For Offline-To-Online Engagement

Search News From Around The Web:

Industry

• Big ideas for an even better Bay Area, Official Google Blog

Searching

• Bing Predicts goes 11-5 in Week 3, predicts upsets by Dallas, Pittsburgh and Miami in Week 4, Bing Search Blog
• How Dunkin’ Donuts and Airbnb Are Turning Google Searches Into Experiences in NYC, Adweek

SEM / Paid Search

• Data Import Step-by-Step Guide for Google Analytics, LunaMetrics
• Google’s Customer Match: What Marketers Need to Know, 3qDigital
• The 7 Deadly Sins of PPC: Envy, Wordstream
• Why You Should Be Using the New AdWords Report Tool, Clix Marketing PPC Blog

SEO

• 18 SEO Tools for Content Marketers, Top Rank Blog
• A content manager’s practical guide to doing just enough SEO, Econsultancy
• Answer Boxes, Trigger Terms and Enriched Search Results, SEO by the Sea
• Authorship and Author Rank: HUGE Signal Most People are Missing, Internet Marketing Ninjas Blog
• Google Says Using Blogger Won’t Save You From A Penalty, Search Engine Roundtable
• How Does Your Business Rank On DuckDuckGo?, Small Biz Trends
• Sitemaps for SEO, How to Achieve Full Indexing Potential, Ignite Visibility
• Using SEO To Maximize Your Content Marketing Strategy, Jeff Bullas