Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.
Topic: Europe
Google rolls out AI Overviews In EU regions
Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.
Google sending manual actions for site reputation abuse in Germany
This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.
Google sending manual actions for site reputation abuse in Europe?
SEOs are reporting that it appears as though manual actions may have been applied to coupon sites for site reputation abuse.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
The Getty-Shutterstock merger: A new era for image SEO and licensable content
Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.
Google Ads tests video asset option
Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.
How the Digital Markets Act is reshaping search and Google’s monopoly in Europe
The new EU legislation challenges Google’s search dominance. Learn how it promotes fair competition and what it means for SEO.
The SEO impact of interstitials, before and after
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
How to build and retain brand trust in the age of AI
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
EU’s top court upholds $2.7 billion fine against Google
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
DIY reactive digital PR: How to earn media coverage on a budget
Implement these DIY reactive PR strategies to share your expertise and build media relationships without breaking the bank.
Google under investigation in Italy over user consent practices
The investigation into Google's user consent practices for ad profiling could threaten its ability to link user data across its services.
Google tightens AdSense consent rules for Swiss users
Advertisers must implement stricter consent management practices or risk losing ad visibility, aligning with EEA and UK standards.
Google tightens EU consent rules for Customer Match ads
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area.
LinkedIn drops user targeting based on Groups data
LinkedIn has stopped allowing advertisers to target users in Europe based on Groups data to comply with the EU's Digital Services Act.
Google under investigation for uncompetitive practices by EU
The tech giant could face large fines and be required to sell off some of its business divisions if found to be in violation of the DMA.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Google unveils major changes to ensure Digital Markets Act compliance
Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week.
Google faces $2.27 billion lawsuit by publishers over advertising practices
A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses.
Microsoft expands enhanced conversions and ad targeting capabilities
Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.
Amazon strikes landmark deal in response to Google’s third-party cookie deprecation
The agreement could pave the way forward for advertisers trying to reach high-value customers in a cookieless world.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Google updates data privacy policies for targeted ads in the EU
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.
Google to change European search results to show comparison sites
Some vertical search features may show up less in Europe, such as Google Flights.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.
9 interesting Google patents from 2023 and what they mean for SEO
Get insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Google CEO details how Chrome helped grow Google Search
We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
TikTok rolls out major Ads changes to meet EU regulations
Targeted advertising capabilities are being significantly reduced, while ads that violate its policies will be removed globally.
Trivago blames profit drop on opting out of new Google Ads product
Rival travel company Expedia, which did opt into Google's property promotion ads, reported a record second quarter.
Meta to get consent before collecting data for targeted advertising in Europe
The changes, which could come into effect in October, may significantly impact the value of Meta's targeted advertising operations.
TikTok launches ads transparency library
The Commercial Content Library will give marketers access to key data that they can use to improve their campaign strategies.
Google expands Bard to more countries, more languages and adds new features
The new features include pin and rename conversations, export code to more places, share answers, use images for prompts, listen to answers and adjust responses.
Ecommerce PPC: 4 optimizations to do before the holiday season
Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your chances of success this holiday season.