TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
Topic: Europe
20% of CMOs to invest less in paid search, SEO this year
74% of CMOs plan to increase or maintain their PPC investment. That number is 80% on the SEO side, a new Gartner survey finds.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make
Advertisers can use this report to negotiate leverage when discussing compensation for a new position or pursuing a pay increase with current employers.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
Conductor acquires Searchmetrics in big enterprise SEO merger
Conductor said the deal will help it better support global organizations. Both platforms will eventually become one unified platform.
How to write long-form content: 7 smart steps and examples
Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
EU rules that Meta’s ad practices are illegal
The European Union's ruling could change the face of Facebook and Instagram's ad business.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Why Your Website Needs A Cookie And Privacy Policy (And How To Add One)
Are you trying to build up a website or blog? If so then you must be very excited: your website will take the shape of your dreams, projects and interests. On the way to reaching your aims, there is something that has to be considered carefully in your plan: the law. In particular – privacy […]
Microsoft announces Automotive Ads, Audience Network expansion, and 7 other updates
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
Google unveils a simpler way for European users to reject cookies
After being fined by France, Google unveils Reject All or Accept All buttons for Google search and YouTube visitors.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
The rulings carry implications for other platforms currently under investigation, as well as class action-style lawsuits against big tech, respectively.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
Google expands GMB profile editing capabilities in Search and Maps
Google is also offering Pointy, a platform that enables local businesses to get their inventory discoverable online, for free to eligible businesses until September 30.
Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief
Also an unconfirmed, Google algorithm update, local search features and video SEO.
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief
Google updates in-SERP travel planning tools as well
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews