Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Topic: Europe
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying authenticity?
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy violation.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Auction participants say the model favors ad-heavy search engines and redirects their profits to Google.
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see more.
Google might remove search in Australia if forced to pay to link to sites
This comes after Google signs an agreement with French publishers to pay for some content.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers' needs.
Google Shopping now free globally
Initially launched in the U.S. in April, now available worldwide in mid-October.
Google takes Local Services Ads to Europe
Searches for local services grew more than 25% YoY across European countries.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Firefox extends 2017 deal with Google as it seeks to diversify revenues.
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says.
5 tips for starting international PPC
Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.
Advanced tactics for SEO title tag optimization
Moz' Cyrus Shepard offers top tips on boosting CTRs and earning more traffic with better title tags.
Top EU court blows up data transfer agreement relied on by Google, Facebook, Amazon
Privacy Shield is dead, what now for U.S. brands and marketers doing business in the European Union?
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
Brand advertisers will be able to target TV screen viewing for the first time.
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
French antitrust decision sets the stage for Google to pay for news content in Europe
Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.
UK court to Google: Expose algorithm or withdraw key piece of defense evidence
Litigant Foundem has retained an SEO as an expert and wants him to review confidential docs Google submitted in its defense.
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses.
Social platforms cut streaming quality as ‘social distancing’ wages on
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
New local SERP live in Europe
Branded directory buttons are being displayed above the map.
Apple’s big maps makeover now available across U.S., Europe coming soon
Apple Maps needs a 'breakout' feature. Could that be privacy?
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
French regulator fines Google $166 million for ‘brutal’ ad suspensions
Google says it was protecting the French public from deceptive websites.
More EU antitrust heat for Google (and Facebook) over data collection
In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search.
European antitrust chief says Google’s auction-based shopping remedy not working
Margrethe Vestager may require Google to make additional changes in the SERP.
Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees.
Nextdoor in new deals with directories to monetize local search
Nextdoor is trying to ramp up revenue growth as it heads toward a likely IPO.
In a victory for speech, EU’s top court sides with Google in right to be forgotten case
A decision in favor of French regulators might have set a difficult precedent.
Apple accused of favoring its own properties in App Store results
Apple says it has now adjusted its algorithm to reduce the visibility of the company's apps in key categories.
FTC: Breaking up Google, Facebook to restore competition on the table
We're a long way away from that, but a rhetorical Rubicon has been crossed.
Ecosia says it will boycott ‘search choice’ auction on Android in Europe
Will other European search engines also reject Google's antitrust remedy?
Google to offer mandated ‘search choice’ to EU Android users in 2020
However, use of an auction for inclusion on the choice screen has some search rivals complaining.
Reports: Google, Amazon to face new antitrust inquiries in changed political climate
Reportedly the DOJ will investigate Google and the FTC will take on Amazon.
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized order.