SearchCap: The Day In Search, March 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features
Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case. “This is a feature that we have to retire to introduce additional features […]
- US Subpoenas Apple For Details About Default iOS Google Search Deal
The US FTC has subpoenaed Apple to provide documentation and information about Google’s presence on iOS as the default search engine. According to Bloomberg the FTC is also seeking similar information from handset makers and carriers. This arises in the context of the US government’s broad anti-trust investigation of Google. These “default search” deals are […]
- Report: More Complex Attribution Model Shows Organic Search Significantly Undervalued By Marketers
Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click” were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for […]
- Akira Yoshizawa Google Logo – Modern Origami
Today’s special Google logo is to honor the contributions of Akira Yoshizawa the individual credited with creating modern origami. The Google logo is made up of true origami, in fact, Google explained how they did it and how you can also make the origami on the Google blog. Akira Yoshizawa was born today 101 years […]
- 3 Step Model For Developing Insights Through Keyword Trends
Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to your clients and the industries […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Hangouts Builds Feature Set With Google Docs Integration
- Ex-Google+ Engineer: “Sharing Was Not Broken … Google Just Wasn’t Part Of It”
Search News From Around The Web:
Applications & Portal Features
- Google Language Bug Hits Webmaster Tools, Google News, Google Analytics & More, Search Engine Roundtable
- Working with 30 deal experts to bring you more great offers, Google Commerce
Business Issues
- AOL CEO Talks Up Patent Portfolio, AllThingsD
- Oracle-Google trial to start on April 16, 2012, FOSS Patents
- Anatomy of a news story: How Bing and Google performed when Steve Jobs resigned, GeekWire
- Yahoo Adds Morse to Alibaba’s Board to Fill Yang’s Seat, Bloomberg
Local, Maps & Mobile
- NPD: seven percent of all US smartphones sold in Q4 2011 were LTE-enabled, six percent WiMAX, The Verge
Link Building
- Building a link development calendar, distilled
Paid Search & Contextual
- AdSense crawler error redesign, Inside AdSense
- Google AdSense Recommendations: Create Google+ Page, Search Engine Roundtable
SEM Industry
- A Peek Into SEO at Disney: Interview with Jeff Preston, blueglass.com
- Bing Webmaster Forums A Spammer Zone, Search Engine Roundtable
- Panda Thread Destroyed In Google Webmaster Forum Migration, Search Engine Roundtable
SEO & SEM
- Complete 5-Step On Page SEO Checklist [Video], biquitous.com
- 4 tips to make your SEO Analysis more effective, internetmarketingninjas.com
- A Visual Guide to Rich Snippets, SEOmoz
- AdWords Editor Shortcuts: Cheat Sheet, PPC Hero
- Announcing AdWords campaign limits increase, Inside AdWords
- Avoid an ORM Disaster By Controlling Online Responses, outspokenmedia.com
- PPC Bid Management Guide: The Best Bidding Tips from 18 PPC Experts, WordStream
- SEO Services Buyer’s Guide: Key Components of a Work Agreement, Search Engine Watch
Social Media
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Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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