3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
Topic: Google Search Console
Content pruning for AI search: When to remove, redirect, or consolidate pages
Discover key metrics for content pruning and decide whether to remove, redirect, or consolidate pages with our free decision matrix workflow.
Turn your SEO process into AI-powered tools
Learn how to package your workflows, expertise, and business context into AI assistants that work the way you do.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its help documentation to clarify how to handle all your domain variants for site moves.
Bing Webmaster Tools updates AI reporting with Intents, Topics, Citation Share and Compare
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.
How to build a Claude Code-powered second brain for agency work
See how memory, search, MCP integrations, and AI skills work together to reduce context-switching and keep client work moving.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
What server logs reveal that SEO tools miss
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Google Search Console AI performance reports and controls to block your content in AI responses
These features are rolling out to subset of website owners in the UK and will expand it to more in the future.
Sitemap Generator Tool: Build an XML sitemap for search engines and AI crawlers
Want to make sure search engines and AI crawlers can find your pages? Make a sitemap in seconds with our free Sitemap Generator tool!
How a ‘client brain’ gives AI the context SEO work needs
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO - we covered a lot in this interview.
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
Google Search Console links report showing old data after breaking
Google Search Console's link report broke last Thursday so Google decided to show old data from weeks ago, while it is being fixed.
SEO changelogs: The missing layer of enterprise site governance
Enterprise SEO teams can’t afford invisible website updates. Changelogs help surface risky changes before they impact traffic and revenue.
Organic traffic is still worth tracking — just not all of it
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
‘Fix everything’ is the wrong SEO strategy
Audit tools flag everything equally, but SEO success depends on prioritization. Focus on the changes that actually drive growth.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
How to build custom SEO reports with Claude Code and Google Search Console
Connect GSC data to Claude Code, generate custom visualizations, and create flexible reporting workflows for stakeholder meetings.
4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Google Discover performance reporting bug in Search Console
You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
How soft 404s and indexing issues caused a 90% traffic collapse
When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
Why vibe coding is becoming an SEO advantage
The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately.
The new reality of Google’s spam enforcement
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Google to no longer support FAQ rich results
FAQ rich results will no longer show in search and the Search Console features will go away.
Tools and software to manage AI crawlers accessing your site
Learn how to use AI crawler tools and software to optimize for AI crawlability, allow, block, or limit AI bots, audit crawling behavior, and implement controls.
How to optimize a website for AI crawlers and AI agents
Learn how to optimize your site for AI crawlers with technical SEO best practices — and control access by blocking or allowing crawlers with directives.
What are AI crawlers and bots?
What are AI crawlers? Learn about the different types of AI crawlers, their purposes, what they can see, and if you should allow them to crawl your site.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
Your managed WordPress might be blocking AI bots and you can’t see it
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
Google fixes Search Console’s year-long data logging issue – well, kind of…
The data going forward should be correct but the 50 weeks or so of data in the past will not be fixed.