Google Search Console’s new video indexing report now rolling out
This report can give you deeper insight into indexing issues and saturation within Google Search.
Topic: Google
Google Analytics 4 integration now available for Ads Manager
Advertisers will be able to report on Google Analytics 4 behavioral data across web and app in Google Ad Manager Analytics reports.
Google people also ask feature showing up half as often in Google Search
This is a feature many SEOs and SEMs use for keyword research, and searchers use it for query expansion.
Google removes language in help doc calling hidden Search Console query data ‘very rare’
This change was made after a study showed on average about 50% of queries were removed from the reports.
How to use relationships to level up your SEO
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results.
Google offers to split part of its ad-tech business to avoid DOJ trouble
Legal pressures are mounting and Google offers to split part of its ad-tech business to avoid DOJ trouble.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
Google updates advanced location options for Performance Max campaigns
Advertisers will be able to exclude specific locations for campaigns with a Google Merchant Center feed only.
Google releases Ads Editor version 2.1 with 13 new features
The new update will include recommendations, warning dialogues, and custom questions for lead forms.
Google to ease ad restrictions for abortion pill providers
The label will make it easier for at-home abortion providers to distinguish themselves from other services that try to discourage the practice.
Google Merchant Center auto-tagging now supported on all shopping experiences
You can then use this data to determine if you want to change product inventory decisions, marketing budgets and strategy.
Adaptability: The new competitive advantage in SEO
Here's why brands have to adapt to change or risk becoming extinct like the dinosaurs.
Google launches diagnostic insights for Performance Max campaigns
The insights may help advertisers catch potential issues that affect deliverability and performance.
Google Search Console Insights now supports Google Analytics 4
Previously if you only had GA4 set up for your site, Search Console Insights would not work but now it does.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
Why you should invest in branded keywords even if your company ranks #1 on Google
Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP.
How to use Google Ads Competitive Metrics
Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Google documents how to inject canonical tags using JavaScript
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
11 Google Sheets formulas SEOs should know
Sometimes the best SEO tools are free. Learn how to use these formulas to save time and reduce manual errors.
Warby Parker dodges 1-800 Contacts lawsuit over search results, website
Warby Parker, 1-800 Contacts don't see eye to eye on branded keyword search results and federal courts ruling.
FCC tells Google, Apple to remove TikTok
The social media app is once again in hot water as more than 80 internal meetings show that user data has been breached.
Google Maps adds new store location feature, Locator Plus, Reserve with Google integration, new analytics and more
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
What are Identical Keywords and why they matter for Google Ads
Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years?
SimilarWeb & Rank Ranger talk acquisition, SEO challenges, opportunities
SimilarWeb's Baruch Toledano and Rank Ranger's Shay Harel discuss what the recent acquisition means for its companies and customers.
Yoast SEO Premium now offers IndexNow
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.
Leveraging automated bidding strategies for maximum PPC performance
Learn how Google's automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
How to build a framework for PPC measurement in 2023
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and safe.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Googlebot will crawl and index the first 15MB of content per page
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
NBCUniversal, Google competing to help Netflix deliver ad-based option
Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement.