Microsoft launches new audience network, ‘Audience Ads’ at Bing Partner Summit
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.
Topic: Google
SearchCap: Crawl budget, content development & shopping ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why crawl budgets are important, Columnist […]
Searcher intent: The secret ingredient behind successful content development
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
Shopping ads are eating text ads: Accounted for 60% of clicks on Google, 33% on Bing in Q1
Merkle's Q1 2018 report shows Shopping campaigns dominate retailers' paid search click volume.
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will be able to manage an […]
Google launches new Google My Business API, new dashboard to manage multiple locations
Now a single registered account on GMB will be able to manage an unlimited number of locations.
Google involved in Supreme Court case that may change class-action damages awards
The question before the court involves 'cy-près' and whether it was OK for plaintiffs' attorneys to allocate settlement money to their own law schools.
SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First batch of Google mobile-first indexing notifications goes out todayApr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters. Johann Carl Friedrich Gauß […]
First batch of Google mobile-first indexing notifications goes out today
Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters.
Johann Carl Friedrich Gauß Google doodle honors mathematician known as the ‘Prince of Mathematicians’
The celebrated mathematician made contributions across several mathematical fields.
Google announces new job posting guidelines & requirements
Google has officially updated its job posting guidelines and says if you violate those guidelines, your site can receive a manual action.
SearchCap: Voice assistant study, SEO audits & PPC budgets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaignsApr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop shares how to get the […]
How To Tell If You’re Succeeding On Social Media
Most social networks have their own stats platform built in, and most of the time it’s free. They want you to post the best things for their users, so it’s in their interests to help you. It’s also in their interests to keep everyone thinking that they are succeeding, however, so they may not give […]
Top Social Networks
Social Media is forever changing. What started with sites like Friends Reunited simply helping you find your old classmates in the early noughties is now a complex set of ecosystems. Each social network has its own culture and rules. Many now have their own celebrities and sub-cultures too, which are completely unknown by the outside […]
Search in Pics: Parrots at Google, VHS tape library & scary client masks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at Google: Source: Instagram Parrots […]
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
SearchCap: Local search ads, Intent keywords & The Flying Housewife
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location […]
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
SearchCap: Google earnings, fake online reviews & paid search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations. Google posts $31.1B in […]
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations.
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues.
SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]
Study: Majority reject ads on smart speakers
Just under 40 percent said they were open to ads if they were “relevant.”
Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall
'Every single individual matters, every single individual makes some impact on the planet every single day,' says the renowned ethologist and conservationist.
SearchCap: Google algorithm update, changes to autocomplete & regional content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. […]
Google confirms rolling out a broad core search algorithm update earlier this week
Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.
Google expanding types of predictions they remove from autocomplete
The autocomplete search function saves 200 years of typing time every single day.
Search in Pics: YouTube Space replica, Google Maps art & baby shower cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A mini version of the YouTube space, in a box: Source: Twitter Google Maps dynamic art: […]
SearchCap: PPC policies, Google Assistant failovers & voice interfaces
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for […]
Google Assistant sometimes uses AccuWeather when their weather service fails
When Google's first-party responses are not available, Google may ask if you want to use a third-party service.
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz You’d better remove job listings from your website shortly after you fill those positions, […]
Google may issue manual actions over job schema on expired job listings
You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website.
Google partners with LegitScript to certify addiction treatment center advertisers
After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July -- but only from certified providers.
SearchCap: Twitter in Google search, PPC ad scripts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Customer Data Strategies & Identity Resolution: Best PracticesApr 16, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you […]
SearchCap: Google loses RTBF case, local pack report & schema SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google loses ‘right to be forgotten’ case in UK High CourtApr 13, 2018 by Greg Sterling Decision likely to spark other appeals to courts by those denied de-listing. Want to target […]
Google loses ‘right to be forgotten’ case in UK High Court
Decision likely to spark other appeals to courts by those denied de-listing.
Research: Google local algorithm uses 2:1 clustering formula
Study identifies Local Pack results distance pattern.