4 impactful ways to use AI in content marketing
Discover actionable strategies for integrating AI in content marketing to boost efficiency, personalize at scale, and drive measurable results.
Topic: Google
Google-Agent user agent identifies AI agent traffic in server logs
New user agent reveals when Google-hosted AI completes tasks like browsing or form fills, opening visibility into assisted user journeys.
The parts of Performance Max you can actually control
Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, and targeting.
Report: Clickout Media turned news sites into AI gambling hubs
Google calls it site reputation abuse: legacy news brands, fake bylines, casino links, layoffs, and deindexing in a search spam scheme.
How to use first-party data to find high-impact content ideas
Turn internal data into content your competitors can’t replicate, from site search insights to sales conversations and support tickets.
Google updates structured data for forum and Q&A content
Forum and Q&A publishers can now clarify reply totals, quoted material, and AI use so Google better interprets discussions.
How GSC’s branded query filter changes SEO reporting and analysis
Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact.
Why CPC keeps rising – and what to do
CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins.
How to write for AI search: A playbook for machine-readable content
Learn how to structure clear, information-rich content that LLMs can extract, interpret, and cite in AI-driven search.
Google March 2026 spam update done rolling out
The March 2026 spam update rolled out in less than a day. Google called it a normal spam update that impacted all languages and locations.
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.
TikTok ad creative has a shorter shelf life. Here’s how to keep up
You don’t have to be the slickest brand to win on TikTok. Beat ad fatigue with lo-fi creative, fast edits, and constant testing.
Google releases March 2026 spam update
Google says this is a standard spam update. It’s rolling out across all languages and locations and may take only a few days.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
Google is tightening political content rules for Shopping ads starting April 16
Google will soon require merchants running Shopping ads featuring certain political content to verify their accounts as election advertisers.
Google is testing AI-generated animated video clips inside PMax
Google's AI image animation feature could be a win for advertisers who've been running PMax campaigns on static images alone.
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
EU signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Google Ads API to block duplicate Lookalike user lists
Google will soon block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
Why ‘search everywhere’ is the new reality for SEO
AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention.
Duplicate website stats appear in Google paid search ads
Identical web statistics are showing across competing Google paid search ads, potentially undermining a key trust signal for advertisers.
Google Ads account suspensions: What advertisers need to know
Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated.
Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
Google tightens rules on out-of-stock product pages
Google now requires visible disabled buy buttons for out-of-stock products, tightening Merchant Center rules.
Google Business Profile tests AI-generated replies to reviews
GBP feature lets businesses generate suggested replies to customer reviews. You can review, edit, and manually submit replies using AI.
Google confirms AI headline rewrites test in Search results
Publishers face new risk as Google tests AI-written titles in Search, rewriting tone and intent to better match queries and boost engagement.
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
SEO’s new battleground: Winning the consensus layer
AI search rewards brands that show up consistently across trusted sources. Here’s how to build visibility when rankings no longer cut it.
7 ways to use storytelling in a business blog
Practical ways to structure blog content so it’s easier to read, holds attention, and leads readers toward action.
Perplexity’s Comet for iOS uses Google Search by default
Perplexity’s iOS browser defaults to Google for navigation and local queries, while its assistant handles summaries, research, and actions.
Google expands its Universal Commerce Protocol to power AI-driven shopping
Google’s UCP update shifts shopping to AI-agents, where product data — not just ads — will determine visibility and sales.
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Google AI Overviews now appear on 14% of shopping queries: Report
Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Google retires several legacy ad format policies
Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
Where to focus technical SEO when you can’t do it all
When dev resources are limited, the wrong fixes waste time. Start with architecture, indexing, and performance to drive real gains.