Meta is passing Europe’s digital taxes directly to advertisers
Meta will start billing advertisers directly for Europe's digital services taxes starting July 1 — adding up to 5% in extra costs on ad spend.
Topic: Google
Google adds automatic end screens to video ads
Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens.
The five infrastructure gates behind crawl, render, and index
Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer.
Content alone isn’t enough: Why SEO now requires distribution
AI search pulls from a wider and constantly shifting set of sources. SEOs need broader distribution strategies to maintain visibility.
Google Ads adds AI voice-over to Performance Max video ads
Google is enrolling advertisers in an AI voice-over program that will automatically narrate their video ads — unless they opt out by March 20.
Google Marketing Live 2026 set for May 20
An email from the Accelerate with Google program inviting entries to the Google Ads Impact Awards shared the date GML 2026 is happening.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
ChatGPT ads are coming — here’s how you should prepare now
If consumers start shopping through AI prompts, ChatGPT could rival search as a demand-capture channel—redirecting ad budgets.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Google’s undocumented method to disavow a whole TLD
Google does not document it because it is not something the company recommends.
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
OpenAI’s big ChatGPT Instant Checkout plan just changed
Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales.
10 advanced ecommerce SEO tips that boost rankings and revenue
Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
Google’s Liz Reid: Search and Gemini may converge, or diverge further
Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.
Google contacts advertisers with a mandatory EU political ads deadline
Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation.
How structured data supports local visibility across Google and AI
Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results.
Break down data silos: How integrated analytics reveals marketing impact
Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline.
AI Max increases revenue 13% but drives higher CPA: Study
Independent research and an exclusive with Google's Ads Liaison confirm AI Max's real-world trade-offs — and the end of Dynamic Search Ads.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals which data sources ChatGPT product carousels prefer. Here’s how we analyzed shopping query fan-outs and what we found.
How to use AI for SEO without losing your brand voice
AI excels at scale and data-heavy SEO tasks. But without clear brand voice, automation can make content sound the same.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Google AI Mode updates recipe results to better connect people with recipe creators
These changes are based on feedback from recipe bloggers - but will it be enough?
Google Ads status dashboard flags Ad Manager reporting issue
Advertisers may see reporting discrepancies in Google Ad Manager, affecting how they track performance and optimize campaigns.
Google Merchant Center adds “build to order” for vehicle listings
Google has added a “build to order” availability option in GMC giving vehicle sellers a clearer way to list customizable, factory-order models.
Google removes accessibility section from JavaScript SEO section
This change was made because the advice was "out of date" and Google handles JavaScript fine.
Google to disable Customer Match uploads in Ads API
From April 1, 2026, Google will block inactive developer tokens from uploading Customer Match data via the Google Ads API.
Click fraud in Google Ads: Where exposure rises and how to reduce it
From Video Partners to Search, fraud exposure isn’t equal. Learn where invalid clicks spike and how to shift toward higher-intent traffic.
Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
How to turn Claude Code into your SEO command center
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?
New Google help document says frequent crawling is a good sign
Google has a new help document on how Google's crawlers work.
Google Ads API enforces daily minimum budget for Demand Gen campaigns
Starting April 1, Google will require a $5 daily minimum budget for Demand Gen campaigns in the Google Ads API.
The AI engine pipeline: 10 gates that decide whether you win the recommendation
AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements compound.
Google Ads’ three-strikes system: Managing warnings, strikes, and suspension
Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running.
Content marketing in an AI era: From SEO volume to brand fame
AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.
Google launches non-skippable Video Reach campaigns for connected TV
Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and delivery.
Googlebot: What it is, how it works & how to optimize
Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility.
Google expands recurring billing policy
Certified online pharmacies can now offer prescription drug subscriptions and bundled services under Google’s updated recurring billing policy.
Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover
Google clarified this within its Google image best practices and Google Discover documentation.