Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Topic: Google
Chunk, cite, clarify, build: A content framework for AI search
AI search rewards clear, credible, well-structured content. Learn how to get yours surfaced, cited, and trusted.
How to use Performance Max for high-value customer acquisition and retention
Set up high-value goals in PMax, avoid inflated ROAS, and improve tracking accuracy with clean data and smart segmentation.
Google June 2025 core update rollout is now complete
This is the second core update of 2025 and it took over 16 days to complete.
Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling
Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.
Google Ads tests expandable summary row in Channel Performance Report
The beta feature helps advertisers quickly compare feed-based vs. asset-based metrics with a single click.
LLM perception match: The hurdle before fanout and why it matters
If LLMs don’t see you as a fit, your content gets ignored. Learn why perception is the new gatekeeper in AI-driven discovery.
Your website still matters in the age of AI
AI is the latest obsession, but strategy still wins. Refocus on your website – the original digital tool – to thrive in the AI era.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
What is link velocity? How it impacts SEO and rankings
Learn what link velocity is, why it matters for SEO, and how to manage link acquisition speed to avoid penalties and improve rankings. Get expert tips and best practices.
Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting momentum elsewhere.
Gmail tests Demand Gen ecommerce ads in promotions tab
Google's new Gmail ad format brings product listings directly into the Promotions tab, creating fresh ecommerce advertising opportunities.
Google updates local ranking documentation
Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.
How to make ecommerce product pages work in an AI-first world
Boost visibility and conversions by giving AI the context it needs to understand who your products are for – and why they matter.
Google Performance Max campaigns get new brand asset rules
Google is requiring advertisers to update their workflows to maintain brand control and campaign stability.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
Google advertisers can now push campaign changes via Gmail
Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
5 one-click Google Ads segments to save your budget
Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.
Google Search Analytics API new fields for incomplete data points
Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.
Geoptie: Free GEO tools every SEO professional needs in 2025
AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, trusted, and competitive in the AI era.
Google Ads API v18 to sunset Aug. 20: What you need to know
Google Ads API v18 will stop working on August 20, and developers must upgrade to a newer version to avoid disruptions.
Is web traffic a vanity metric? Not if you’re a publisher
For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.
Why phrase match is losing ground to broad match in Google Ads
Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify.
Google Gemini is the most trusted LLM for PPC strategy
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully.
Enterprise SEO: A complete guide for scalable search success
Master enterprise SEO with strategies for scale, governance, and global visibility. Learn how large organizations drive results across millions of pages.
Organic search vs paid search: Which should you choose?
Compare SEO vs PPC in cost, speed, ROI, and long-term value. Discover when to use each, how they work together, and what most guides leave out.
What is remarketing? Strategy, benefits & best practices
Learn how remarketing works, why it boosts conversions, and the top strategies to re-engage site visitors across Google Ads, Meta, and other platforms.
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO
Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.
4 PPC trends to monitor closely in the second half of 2025
While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.
The new marketing war isn’t for clicks – it’s for memory
Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and infer from.
Think you know how your Google Ads campaigns are performing? Think again.
Why 'good' isn’t good enough without seeing the full picture. Learn how to uncover what’s really driving your success and why it matters.
Google Ads API to sunset ad sharing this October
Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group.
Google now auto-upgrades Video Action Campaigns to Demand Gen
Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.
3 ways to make sense of YouTube’s messy attribution
Attribution on YouTube is complicated, but not impossible. Track real impact with smarter data, proxy metrics, and a multi-source strategy.
Google Ads hidden search terms cost advertisers – big time
An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers up to 85% of their spend in inefficiencies.
Google Ads Affinity Segments: Your guide to Interest-Based Targeting
Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching broader audiences.
No, llms.txt is not the ‘new meta keywords’
SEOs ignored meta keywords for good reason, but llms.txt is different. Understanding how could shape your AI visibility tomorrow.
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup
The acquisition brings together two long-standing players in traditional SEO in the emerging era of AI search.
The future of PPC is AI-on-AI – but only one side knows your business
Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.