The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]
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Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).
Google documents how to make your e-commerce site AMP-ready.
Google is proactively pushing AMP through the Google Search Console message center.
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google's Rudy Galfi, product manager for the AMP Project.
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Visual analysis of AdWords data: a primer Apr 8, 2016 by David Fothergill Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned […]
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cafe HTML menu: Source: Google+ Google Store on-site store: Source: Twitter Googlers wearing masks at […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO & The Zero Moment of Truth Feb 29, 2016 by Marcus Miller Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google May Add Structured Markup & Data To Ranking Algorithm Sep 11, 2015 by Barry Schwartz Google hints it may decide to use structured data in its ranking algorithm some day, […]
When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google search results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Device Launch Campaigns: Key Insights For Online Advertising Success About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John […]
Can't find that video that Google listed in your results? It's not you. It's Google.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says It May Unverify Inactive Local Business Listings Company will first try to contact businesses that haven’t logged in within six months, then may unverify if there’s no response. Mobilegeddon […]
Three new elements join the table: Vertical Search, Direct Answers & HTTPS. Mobile & Structured Data among factors that get weight increases.
If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.
Applications are now being accepted for a new, full-time position on our growing editorial team!
Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support.
Bing has partnered with TripAdvisor to deliver reviews, booking capabilities and rates for hotel searches in 22 different countries.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 20 Ways B2B SEOs Can Leverage Schema.org Markup Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App Extensions Coming To Bing Ads App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app […]
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
Contributor Russell Savage recaps Mark Munroe's presentation at SMX East, in which he discussed common SEO disasters, as well as ways to detect and prevent them.
At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. Google told us in a statement: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Search App Is Now Truly Multilingual Around the world millions of people are multilingual or partly so. In the US, census data reflect that 20 percent of the population speaks […]
Google is a big fan of doing easter eggs, and we’ve covered many of them in the past including ones that mess around with the display of the search results listing page. They include the do a barrel roll and blink HTML examples. But did you know they work with query refinements, as well? Because of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Adapting to Change, Harnessing New Trends, Eyeing the Future Search Engine Land Summit You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great […]
Google has announced they have added a new feature to the Fetch as Googlebot tool in Google Webmaster Tools. Now, you can see how Googlebot renders the page. Instead of using the Fetch as Googlebot to just see an output of code and HTML, Google will show a visual representation of what Googlebot sees. It […]
Google has published their official advice on the Google Webmaster Central blog on how to handle your home page when your web site serves multiple languages and countries. Zineb Ait Bahajji and Gary Illyes, Google Webmaster Trends Analysts, wrote the post together trying to break out the possibilities into three categories: (1) Having one home […]
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
We got another easter egg for you within Google. Yesterday, we wrote about the blink HTML easter egg, where the search results blinked on and off. Now, there is another one for searching for [marquee html] at Google. When you do that, the results count will scroll from right to left on the page. How […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and […]
Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead. In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now […]