Multiple H1s won’t get in the way of your SEO, Google says
Google still uses semantic headings to understand the context of different parts of your pages, though.
Topic: HTML
Google notifying webmasters to remove noindex from robots.txt files
Google is now sending reminders that you need to stop depending on your noindex in your robots.txt file.
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more.
Google to stop supporting noindex directive in robots.txt
Changes are coming to how Google understands some of the unsupported directives in your robots.txt file.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Google Search Console drops preferred domain setting
Make sure to watch your Google search results to see if this impacts the canonical URL Google shows in its search results.
4 website actions you can track with Google Tag Manager
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement.
Multi-brand digital initiatives: Thinking web system, not web site
A thorough inventory to identify common and unique elements for businesses with multiple brands and locations will drive solutions for the long term.
AMP WordPress plugin now supports Stories
Latest update lets publishers create Stories without HTML, CSS or JavaScript experience.
SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO
SEO expert Eric Enge explains that displaying information on responsive sites is not enough in for mobile strategy. Here's what you need to consider.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Google publishes documentation on dynamic rendering for crawling, indexing JavaScript webpages
Do you manage a high intensity JavaScript based site that is having issues in Google? Dynamic rendering may be your workaround solution.
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
How to increase your PageSpeed in WordPress
With over 59% of websites using WordPress as a CMS, optimizing them to load quickly is a good idea. Contributor Dave Davies walks through key steps and shows how to optimize a WordPress site for Google PageSpeed.
Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users
AMP Stories is now available to all developers.
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using it.
Ask the SMXperts — Schema & Structured Data, JavaScript
Three #SMXperts answer questions from the Advanced Technical SEO session at SMX Advanced and share their insights on JavaScript and structured data, two topics at the forefront of website development and search engine ranking.
SearchCap: Google updates ad settings, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates ‘Ad Settings’ to allow users to turn off targeting signals Jun 14, 2018 by Amy Gesenhues Google is also extending ‘Why this ad?’ notices to all services that display […]
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
Google updates mobile-friendly test, rich results test tools to better support JavaScript sites
Is your site heavily built in JavaScript? No worries. Google just updated two of its popular tools to support it.
SearchCap: SEO factors, negative local reviews & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
Tell Google which report you are really missing in new Google Search Console
A new button in the beta Search Console explains why all of the old reports have not been migrated yet.
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
Google will stop using the old AJAX crawling scheme in Q2 2018
Googlebot will render the #! URL directly, making it unnecessary for the website owner to provide a rendered version of the page.
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
How long does it take to deindex low-quality or thin content published by accident? [case study]
Is mistakenly published content impacting your site's SEO performance? Columnist Glenn Gabe shares a case study detailing how to fix this issue -- and how long it may take to resolve once fixed.
SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awardsSep 15, 2017 by Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency […]
SearchCap: Apple hirings local experts, SEO tips & location ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus […]
16 common on-site SEO mistakes you might be making right now
Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!
Google has explained how you can remove your AMP content from Google search
Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that.
Branch offers first deep-linking from ads on AMP pages to app content
The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
The Periodic Table of SEO Success Factors: 2017 edition now released
Mobile, direct answers & site speed factors gain greater weight.
Chapter 8: Social media & ranking in search results
Using links as an off-the-page ranking factor was a great leap forward for search engines. But over time, for a variety of reasons, links have lost some of their value. Some sites are stingy about linking out. Others block links to help fight spam. And links get bought and sold, making them less trustworthy. Enter […]
AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
6 types of negative SEO to watch out for
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]
Please take Search Engine Land’s SEO Success Factors Survey
Your feedback helps us update The Periodic Table Of SEO Success Factors. Please lend us a few minutes and your expertise!
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
SearchCap: Google AMP reports, Bing saving & mobile-first indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz beefs up Moz Local with new features, distribution and automationNov 17, 2016 by Greg Sterling With new activity alerts, GMB sync and reputation management, the expanded Moz Local is intended […]
After 4 months & 125M+ pages indexed, where are we with AMP?
Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).