Topic: Hulu

SEO

No CEO News Emerges From Yahoo Shareholder Meeting

You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

Bing Is For Doing Things It Tells You Not To Do

“Bing Is For Doing” is the catchphrase being used in new ads for Microsoft’s Bing search engine. But in a bit of irony, one new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.” I first saw the ad on Sunday when watching the Mad Men finale and […]

SEO

Bing Fires Two Marketing Execs Over Vendor Issues

Microsoft has seemingly spared no expense on pushing its Bing search engine at star-studded entertainment events, such as the recent Sundance film festival. But those expenses may be key to news today that two Bing executives have been fired for “mismanagement of company assets and vendor procurement,” according to Microsoft. Ad Age appears to have […]

SearchCap: The Day In Search, January 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Understand Google Favoritism, Think “If Google+ Were YouTube” Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done […]

Big Chains Launch “Hulu For Hotels”

Several major hotel chains have launched what might be described as “Hulu for hotels,” a new travel search site called Roomkey. According to Tnooz, the consortium includes Choice Hotels, Hilton, Hyatt, InterContinental, Marriott and Wyndham Hotels. Starwood, operator of Sheraton and W hotels, is not among them. Hotels have been struggling for years to get […]

Bing Becomes Hub Of Microsoft’s New Xbox Experience

As promised, Bing is the focus of a new Xbox experience that’s launching this week. Beginning on Tuesday, Xbox Live users who also have Kinect will be able to use their voice — and Bing’s search technology — to find different types of content that are available on their television, including movies from Netflix, TV […]

The Alphabet of Google+ Direct Connect

A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]

SearchCap: The Day In Search, October 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuttering Buzz In Favor Of Google+; Farewell To Labs Buzz was a great learning experience, says Google, but in a few weeks it will be shut down and all such […]

In-House Video Marketing Via YouTube

The second largest search engine on the web after Google is YouTube. In-house search engine marketers often overlook the promotional possibilities of YouTube, but with the relatively recent proliferation of cheap and easy video filming technologies (iPhones, Androids, Flips), leveraging YouTube’s massive search volume is something in-house search engine marketers should give at least as […]

SearchCap: The Day In Search, October 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out Another New Deals Product Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its […]

SEO

F8: Live Blogging The Keynote (Timeline + Ticker)

I’m sitting in the large hall in the SF Concourse awaiting the F8 keynote from Facebook CEO Mark Zuckerberg, now a wealthier man (on paper) than Google co-founders Brin and Page. We expect a series of announcements around music and movies but there will be a ton of stats about Facebook usage and growth. If […]

SEO

With Carol Bartz Out As CEO, Yahoo Needs To Find Its Own “Steve Jobs”

The not-so-shocking news came yesterday afternoon that embattled Yahoo CEO Carol Bartz was fired. When Bartz came to power in January 2009 I compared her to then newly elected Barak Obama. Both confronted crises and high expectations. Both have seen goodwill erode and give way to disappointment. Low Employee Approval The task of both chief […]

SearchCap: The Day In Search, August 25, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Think Global — But Make Your Ads Local Find out how to maximize your performance in international PPC campaigns – watch this webcast: “Global Domination through PPC: What you MUST know […]

Facebook To Step Up Acquisitions: Report

There was a time before the “Great Recession” when a cluster of companies were seemingly always bidding against one another to acquire the hot startup of the month. The core of that group consisted of Google, Yahoo, Microsoft, eBay, AOL and News Corp. But while AOL and Yahoo still buy companies — AOL bought HuffingtonPost […]

SearchCap: The Day In Search, August 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Dominates Online Video, In Hunt For Hulu By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video […]

Google Dominates Online Video, In Hunt For Hulu

By unique viewer count (per comScore) YouTube is more than two and a half times the size of the next largest US video site, Vevo. It also sees more than five times the monthly minutes of Vevo. Only Hulu approaches YouTube in terms of time spent or engagement. However Hulu is the most heavily and […]

SearchCap: The Day In Search, August 16, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Power Of Facebook-Only Content And Contests Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for […]

Google & Motorola Mobility: The What’s It All Mean Edition

What a way to start the week. The company that once said it would never build its own mobile phones, Google, wants to buy mobile phone maker Motorola Mobility. The technosphere has gone into 5G coverage over the news. Here’s what I’ve been finding interesting and some thoughts. Patent Protection A big part of this […]

PPC

After Weak Q2 Time May Be Running Out For Yahoo’s Bartz

She was supposed to help turn around the company, but Yahoo’s CEO Carol Bartz may soon be the one in turnaround because of another mixed or mediocre quarter. The search alliance and revenue share with Microsoft was partly blamed for Q2 revenues being down compared the same period last year: Revenue excluding traffic acquisition costs […]

SearchCap: The Day In Search, July 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, MSFT, Yahoo In Talks To Buy Hulu: Report Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are […]

Google, MSFT, Yahoo In Talks To Buy Hulu: Report

Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in “confidential” discussions about buying the popular video service. YouTube remains the dominant video site online, but it’s built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major […]

Hangout Is Breakout Feature Of Google+, When Will Facebook Match?

Last night I had my first experience with Google+ Hangout, the video chat feature that allows up to 10 people to talk simultaneously. Bradley Horowitz (pictured below in the big window) announced a public Hangout and very quickly the room filled up. People were waiting in line to get in. Sergey Hung Out Though it’s […]

SearchCap: The Day In Search, June 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Use Occupational Targeting In Facebook For B2B Leads & Sales For many B2B marketers, mainstream social channels a la Facebook (FB) and LinkedIn remain the proverbial Wild West of […]

Bing Voice Search Coming To Xbox

Later this year, Bing search will take on a new platform: the Xbox entertainment/gaming console. And to prove that it’s all cutting edge stuff in the gamers’ world, Bing will be offering a voice-based search engine (in addition to a traditional text/type-based search) to help users find games, movies and TV shows, music and other […]

YouTube “First Watch” Creates Massive Reach For Video Ads

A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don’t like pre-roll. But that’s ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive […]

SearchCap: The Day In Search, May 10, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Just Weeks Away, A Preview Of The Google +1 Button For Websites Today at the Google I/O conference, Google gave developers a preview of how the Google +1 button can be […]

YouTube Declares Intention To Compete In On-Demand Movie Rentals

Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content will include well-known flicks from major studios, including classics like Caddyshack and new releases like […]

SearchCap: The Day In Search, April 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 50 Percent Of Those Exposed To Mobile Ads Took Action Google today released findings of a smartphone-user study that the company did with Ipsos OTX at the end of 2010. […]

Google Challenges Apple, Netflix, Hulu with Video Rentals Service

Google is about to launch a premium video on demand service through YouTube that will directly challenge iTunes, Netflix, Hulu and even cable TV. In the past YouTube tested video rentals (and has continued to do so) but the titles were limited and the results have been muted. The new service appears to be called […]

Google Tells Video Users To Move Over To YouTube

Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved […]

YouTube Is The Real “Google TV”

Google TV, the company’s much-hyped “Connected TV” effort that brought together Sony, Logitech and Dish Networks, has failed to deliver on its promise — at least so far. While sales figures haven’t been released the public isn’t biting, it would appear. Google TV (the product) may ultimately join the ranks of Google Wave as an […]

Bing Set To Advertise During Golden Globe Awards

Microsoft is set to run a pair of television ads during Sunday’s broadcast of the Golden Globe awards, according to the Seattle PI. Bing is, of course, no stranger to TV advertising and marketing in general — what with that $80 million marketing war chest and all back on day one. But the commercials that […]

Why You’re Still Waiting For Hulu Plus On Google TV

Nearly three months after Google TV hit the stores, Hulu Plus has yet to come to the service. Is the technical development really taking that much time? No. It seems more like Google and Hulu are still working out a partnership deal. Hulu Works For Samsung TVs Last week’s Consumer Electronics Show got me thinking […]

Report: Logitech Revue Paused, More Trouble In Google TV Land?

Last Friday a report appeared, citing the usual “anonymous sources,” that asserted Logitech asked one of its suppliers to “temporarily suspend shipments of [its Google TV] Revue set-top boxes for the period from December 2010 to January 2011 waiting for Google to complete updates or to launch a new version of its software for Google […]