What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Topic: Ian Lurie
Enterprise SEO: 11 keys to success in 2024 and beyond
Navigate the complexities of enterprise SEO with tips on leveraging AI, managing large-scale projects, enhancing brand visibility and more.
How to evolve an SEO strategy: Key elements to review
Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: March 3
Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets its Google rankings back and more.
This day in search marketing history: February 18
Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping Campaigns For PLAs and more.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: January 27
Google AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more.
This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
SEO Reporting: It’s Time We Get Away From Minutia & Focus On What Matters
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I […]
Required Reading For Enterprise SEOs: The Top 25 Posts Of The Year
The Enterprise SEO column made its debut on Search Engine Land midway through 2011, as large companies and big brands were faced with new challenges and massive opportunities in the search world. In 2012, we saw mega-sized content sites lose visibility in search results due to Panda, while the Penguin updates squashed those who gambled […]
Two Google+ SEO Guides You Should Read
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits […]
The Most Popular SEO Posts Of 2011
If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]
SearchCap: The Day In Search, November 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mobile Traffic To Retail Sites To Hit 15% During Holiday ’11 More evidence of the growing importance of mobile comes this time from IBM, which predicts that “an unprecedented 15 percent […]
SearchCap: The Day In Search, April 27, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Baidu Squeezing Google Out On Chinese Android Phones Open source is a double-edged thing. Whereas the free and “open” Android platform has been a boon to Google in most places around […]
SearchCap: The Day In Search, April 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q1 2011 Revenues $8.58 Billion, Some Investors Unhappy Google had a strong Q1 with $8.58 billion in gross revenue. Net revenue was $6.54 billion. Both figures were somewhat better than […]
January 2011: Search Engine Land’s Most Popular Stories
Below are Search Engine Land’s 10 most popular stories from January 2011:
SearchCap: The Day In Search, February 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did A Google Employee Just Register Hiybbprqag.com To Help Recruit New Employees? That’s a screenshot of Google’s “Jobs” page, which can be found at https://www.google.com/intl/en/jobs/index.html. But it can also be reached […]
SearchCap: The Day In Search, January 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New China Plan: Target Display Advertisers, Report Says Despite its ongoing struggles in China, Google reportedly has a new plan for its business there: targeting display advertising, particularly amongst the […]
SearchCap: The Day In Search, November 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: SEO’s Bad Reputation, Google ‘Pollutes’ The Web & More A news article about Google from The Guardian was popular last week on Sphinn, as was last week’s member […]
SMX West 2010 Slide Video: Analytics Action Plans For PPC & SEO
Analytics Action Plans For PPC & SEO More than 90% of all search marketers are using an analytics solution of some kind, according Marketing Sherpa research. But all too often, the insights provided by search analytics languishes in ignored reports, yielding little meaningful support for PPC spending and SEO effort. Too bad, because effective use […]
SearchCap: The Day In Search, January 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: OneRiot Launches RiotWise Ad Network For Real-Time Search OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch […]
SearchCap: The Day In Search, May 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Takes Top Prize At SMX Search Bowl
Last night was the first ever SMX Search Bowl. Basically, the Search Engine Land team created fifty questions that were asked to the various teams. The teams consisted of two players from Google, Yahoo, Ask.com, Live Search, and the SEM All Star team. Danny displayed the questions on the screen and the first team to […]
Vote Now For SMX Search Bowl’s Search Marketer Team
The nominations are in, and now it’s time for search marketers to vote on which two people should represent SEMs against the major search engines in the SMX Search Bowl search trivia contest, which happens at our SMX West three-day search conference next month in California. The nomination round happened last week, and now SEOmoz […]