This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings
In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.”
The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines.
At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec. 18, 2010), in which Google’s Matt Cutts (featuring Danny Sullivan) mentioned that Google wanted to make communication a priority in 2011.
Read all about it in Google Adding New Spam Warnings In Webmaster Tools.
Also on this day
2022: The Shops section showed three to 10 retailers based on their organic search rankings.
2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Keywords will be saved as broad match.”
2020: Microsoft Advertising, which originally said standard text ads would no longer serve after 2019, announced it would allow existing standard text ads to continue to serve until March 31.
2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more.
2017: Google said, starting Jan. 19, it “may” show the local retail phone number when that store’s location extension showed in an ad – even if a call extension in the campaign used a different phone number – in order to increase the relevance of ads that featured specific business locations.
2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”
2016: Google announced they had finally upgraded the App Indexing Crawl Errors report, which had not been working for months, in the Google Search Console.
2016: Claiming to be enforcing Germany’s “Ancillary Copyright” Law, the publishers were suing to get Google to pay them for showing their content in search results.
2015: Bing Ads told advertisers they soon would no longer be able to put a phone number in the headline, body copy, URL or extensions like Sitelinks. As with AdWords, advertisers would need to use location or call extensions for phone numbers.
2014: Pinterest said the acquisition would “help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”
2014: The site served as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics.
2012: Bing Maps pushed out a major update to their driving directions “routing engine.” The new routing engine was twice as fast as the old one and added more features, such as adding up to three routes in one request.
2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
2011: Google’s AdMob unit reported that it saw more than 2 billion ad requests on a daily basis. Meanwhile, comScore reported that Android passed the iPhone as the number two smartphone platform in the U.S.
2011: The country’s national police agency had determined that Google acted illegally when it gathered personal data as part of its Street View mapping service.
2011: Among its tech and consumer electronics clients in the Americas, paid search spending only rose 1% in the fourth quarter of 2010, as compared to the third quarter, but that’s because growth from the second to the third quarter was 30%.
2011: Twitter started 2011 with a new record: 6,939 tweets were sent at four seconds after midnight in Japan.
2011: Foursquare started limiting the number of friends and friend requests that a user can have.
2010: Contact form extensions provided a contact form directly in the search ad, which a searcher can fill out and the advertiser can then use in the future to contact that lead.
2010: Google was ordered to remove the word arnaque, which translates roughly as “scam,” from appearing as a Google Suggest term on searches for the Centre National Privé de Formation a Distance (CNFDI).
2010: The promotion was found under the search box and read: “Experience Nexus One, the new Android phone from Google.”
2010: Less than 24 hours after the formal unveiling of the Nexus One by Google, we had a collection of differing perceptions and accounts of what was significant (or not).
2009: Google added claims to its Google Checkout Merchant homepage that having Google Checkout as part of your AdWords ads would lead to higher conversions and a better click-through rate.
2009: As it turned out, Google wasn’t doing anything new. On the Google WAP search experience the company had always placed ads at the end of organic text results but before other types of content.
2009: Yahoo emailed their search advertisers about new terms and conditions, including a controversial provision that they are allowed to create ads, remove or add keywords to campaigns and “optimize” accounts.
2009: Picasa was a management system for photo sharing and editing.
2009: The Beijing Haidian District Court ruled that Beijing Guge Science and Technology had to pay Google China 100,000 yuan ($14,624). In addition, Beijing Guge is required to stop using the name.
2009: It was suggested that the art represented an airplane crashing into New York’s former World Trade Center towers on 9/11.
2009: Articles and blog posts filled with forecasts, predictions, and/or resolutions for the new year.
2008: The Mahalo Follow toolbar let you post links to Delicious, Ma.gnolia, Mahalo Social, and Twitter with the click of one button. The sidebar displayed quick tips when you were on sites like Twitter and Gmail.
From Search Marketing Expo (SMX)
- How customer reviews can improve your SEO efforts
- Search incrementality: How paid and organic work together for better performance
- SMX Overtime: Broaden your reach with YouTube campaigns
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2022: Apple Maps: What a maps web snapshot can do for your online content by Joy Hawkins
- 2017: The importance of local authenticity by Brian Smith
- 2017: Choosing an attribution model: When, not which by Amy Bishop
- 2017: Brand vs. local Knowledge Graph result: Which is better? by Tony Edward
- 2016: Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy by Thomas Stern
- 2016: Six Trends Shaping Location Marketing In 2016 by Adam Dorfman
- 2015: Holiday 2014 Learnings: How Delivery Options Impact PPC & Conversions by Rebekah Schelfhout
- 2015: Tool Overview: LinkRisk — Not Just For Detoxing Anymore by Julie Joyce
- 2014: Just Say No To SEO (Sometimes) by Eric Enge
- 2012: 2012: The Year Of The Independent Search Marketer? by George Popstefanov
- 2012: How Much Is A Click Really Worth? by Benny Blum
- 2012: 10 Search & Website Usability New Year Resolutions for 2012 by Kim Krause Berg
- 2011: How (I Think) Crawl Budget Works (Sort Of) by Ian Lurie
- 2011: How To Reduce SEM Churn With Integrated Customer Intelligence by Bill Dinan
- 2010: The 4 Most Siginficant Changes To Paid Search In 2009 by Lori Weiman
- 2010: In-House SEO Reporting: Guide To Succeeding Where Others Fail by Tony Adam
- 2010 A Six-Step Content Marketing Check-Up For B2B Marketers by Galen DeYoung
- 2010: 4 Steps to Setting Better Conversion Optimization Goals by Sandra Niehaus
- 2010: Searching For PPC Success In A Down Economy by Benny Blum
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