Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In Depth: Search Gear For The Titanic Centennial April 15th marks the 100th Anniversary of the sinking of the Titanic, and there will be no shortage of news coverage (or hype) […]
Microsoft Advertising Intelligence (MAI), the Excel add-on for keyword research and optimization, is getting an upgrade — jumping all the way from version 5.6 to version 8. The company says the new version brings in more finely-tuned data from the Yahoo-Bing network on a wider range of keywords and competitive bids. Additionally, information on traffic, […]
Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s platform in those countries will need to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is SEO Killing America? Last week at the Tools of Change conference, Clay Johnson, author of the new book The Information Diet gave a keynote talk titled “Is SEO Killing America“. […]
The Yahoo/Microsoft Search Alliance this week is beginning to transition Yahoo Search Marketing campaigns to AdCenter accounts in the UK, France and Ireland. The companies last month announced they’d begin testing adCenter ads on Yahoo in those countries. Organic results have been powered by Microsoft’s Bing for some time. Ramping of Yahoo traffic will begin […]
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]
Microsoft adCenter ads are soon coming to Yahoo pages in France, Ireland and the United Kingdom, Microsoft announced today. The first testing for the roll-out will commence mid-January and may involve up to 10% of Yahoo’s traffic in these geographies. Microsoft suggests advertisers closely monitor campaigns and be prepared to increase budgets if they’re more […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research […]
Microsoft announced they are now ready to move forward with transitioning over the search ad technology from Yahoo to Microsoft in the European regions. Microsoft said, the “European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012.” Yahoo and Microsoft have already transitioned the search ad […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says SEO Is Not Spam Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt […]
IRS Auditing How Google Shifted Profits from Bloomberg News reports Google is undergoing a an audit with “more than typical scrutiny.” The audit is reportedly specifically about how Google shifts profits to offshore subsidiaries to possibly avoid taxes in the United States. The Internal Revenue Service, IRS, has requested additional information from Google, specifically on […]
Google is, again, wiping the egg off of its company face this week after the New York Times exposed yet another way in which some users are manipulating Google Places to the detriment of unsuspecting small/local business owners. The latest issue involves unscrupulous individuals/companies marking other businesses as closed in Google Places. It’s a process […]
Google appears to be readying plans to roll out its “Get Your Business Online” program across the U.S. That’s based on Mike Blumenthal’s discovery that Google has recently added more than 100 domains to its portfolio, with URLs such as coloradogetonline.com, dakotagetonline.com, getoregononline.com, getpennsylvaniaonline.com, newyorkgetonline.com, northcarolinagetonline.com, ohiogetonline.com, etc. Get Your Business Online is Google’s outreach […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blind Social Sharing & Its Effect On Personal Credibility Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions […]
Kaspar Szymanski from Google’s search quality team announced on the Google Webmaster blog that his office is hiring Search Quality Associates to work in the Dublin, Ireland office. Search Quality Associates are basically Google web spam fighters. They are responsible for digging deep into site code, investigating site issues, looking for search quality issues and […]
Google’s latest effort to increase small business adoption of its products and services is a program called Texas Get Your Business Online that offers a free website, free hosting, domain name, a business listing on Google Places and additional marketing help. The effort is being accompanied by an aggressive promotion campaign, like the heavy and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close With Google’s Search By Image: Hits, Misses & More Earlier this week at its Inside Search event, Google announced a new way to search the web called Search By […]
From the you-knew-it-would-happen-at-some-point department: a “street view” photography car made out of LEGOs that actually works! The car/toy (frankly, I’m not sure what to call it) is the work of Mark Crosbie, a software architect based in Dublin, Ireland and self-described “big LEGO kid by night.” It uses Lego’s NXT (a programmable robotics system), a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Voice Search & Search By Image Comes To Desktops Mobile innovation is fueling Google’s search offerings for the desktop, as the company today announced two new search interfaces — Voice […]
A popular Irish hotel has sued Google for defamation because Google’s autocomplete feature suggests to searchers that the hotel is in receivership. Searchers looking for the Ballymascanlon Hotel — a four-star property that’s reportedly one of the most popular wedding venues in northeast Ireland and is not in financial trouble — see “ballymascanlon hotel receivership” […]
The NY Times reports on Google’s charm (and spending) offensive in Europe to try seem less like an American intruder and more like a Europe-friendly purveyor of internet search and other services. Against the backdrop of an European Commission antitrust investigation and criticism from public officials and cultural figures alike, Google has been trying to […]
The Royal Wedding of Prince William & Kate Middleton is about two weeks away, and interest continues to rise — including on Google. Below, a look at some wedding-related search activity. Wedding Terms Spiking On Google Google gave CNN Money a list of some top-rising terms that it deemed related to the wedding. Here’s a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the […]
Google has published its first edition of Think Quarterly, a 64-page online magazine/book that comes from the company’s UK & Ireland offices. The first issue is dedicated to “data” as a topic and features a series of articles written by guest authors and Google employees. Hal Varian, the company’s chief economist, writes about “data obesity” […]
Some day, the McGee family is going to pack our bags and hightail it to Hawaii. We’ve never been there and would love to spend a week or two on the beaches, in the mountains, and enjoying the weather. But we have no idea which island to visit. Sound familiar? Maybe you want to to […]
Yelp continues to play catch-up with some of its competition in the local search landscape. The company’s latest move is the announcement of “Check-in Offers.” If you’re familiar with the premise behind Foursquare’s business users rewarding “mayors” and others who check-in to local businesses, you’ll be familiar with Yelp’s product. The idea is the same: […]
So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.
It seems not a week goes by without news of a new investigation into Google’s Street View service, or into Google’s collection of personal data via unencrypted WiFi networks that occurred over three years as Street View vehicles drove the world’s streets. It seems like one country opens an investigation just as another country ends […]
Here’s another hit on the availability of directories as link building tools: Dex One has announced plans to shut down Business.com, a national directory of business listings, and fold it into its Dex One business, which includes the DexKnows.com online yellow pages site. Business.com was ostensibly a B-to-B directory, but had often been referenced as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook On Social Search: ‘We Want To Work With Everybody’ That was a statement Facebook CEO Mark Zuckerberg made in response to a question at the end of the Bing-Facebook press […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox To Add Bing As Search Option Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options. This […]
The Yahoo UK and Ireland directory will be closing November 8, 2010. Yahoo officially posted the details on in their help section. Yahoo closed four European directories earlier this year including France, Germany, Italy and Spain. Yahoo however told us that the US directory is safe and will not be going away. As many of […]
Cue the privacy complaints from penguin lovers everywhere. These happy little creatures, sitting on a perch in the middle of Antarctica, have been captured by human cameras without their knowledge and permission and can now be seen on Google Street View. Quelle horreur! Bad news for penguins is great news for the rest of us, […]
Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let’s start with the latter; Google says Instant is expanding in two ways: Google Instant On Vertical Search Properties: In addition to being available on Google.com searches, Instant Search is now functioning on “many” of the vertical […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO Rap Sheet: What Does Your Mug Shot Look Like? While attending the SMX Advanced conference in Seattle this year, I was very eager to sit in on the SEO […]
Google announced starting on September 14th, UK, Canadian and Ireland advertisers can use trademarked keywords in their ad text. This is a policy that was adopted in the U.S. on May 14, 2009 and is now being adopted in the UK, Canadian and Ireland. In addition, advertisers on September 14th can now select trademarks as […]
With lots of mapping news today, we’re combining it all into a single round up, which focuses largely on Google. The company decided, after suspending, examining and “scrubbing” its Street View equipment in Europe and elsewhere, to resume collecting imagery and related data in several countries: Having spoken to the relevant regulators, we have decided […]
First the news, which has already been widely reported: Yahoo is more deeply integrating Facebook on its homepage and across many of its properties. It has also changed the name of “Yahoo Profiles” to “Yahoo Pulse” (currently not working) and made the property more of a social media dashboard that manages sharing with third party […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Outsources UK Local Business Listings Bing is finally offering local business listings to UK-based small businesses, but in an odd arrangement, it’s outsourcing the data management to a third party […]