How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Topic: Kirby and the Forgotten Land
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Google search quality rater guidelines update: What has changed
Google has reframed its definition of YMYL, revamped its definition of low-quality pages and more. Here are the details.
How to improve E-A-T with semantic search
Semantic search knowledge can be a game changer. At SMX Advanced, Marie Haynes shared how SEOs can use it to improve E-A-T.
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
How to improve E-A-T for YMYL pages
Learn what type of content Google considers to be "Your Money or Your Life" and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
4 elements that help create compelling SEO content
“What’s good for humans is also good for search engines,” Alli Berry said at SMX Create.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
How to win in Google’s E-A-T
In this webinar, you'll understand the drivers of Topical Authority and how to improve on them.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Demonstrating E-A-T: Tactics to implement, and avoid, for greater search visibility
Lily Ray of Amsive Digital shares trends that are common among core update losers and the techniques she uses to help her clients bolster their E-A-T.
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
Video: Michael Lewittes on growing a site after an algorithm update
He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top.
Google search quality guidelines update breaks down dictionary and encyclopedia results and more
Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the user intent and query.
Video: Jennifer Slegg on Google’s search quality raters guidelines
And whether SEOs too obsessed with Google search ranking updates.
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Google patent application reveals hints to E-A-T and categorizing health sites
Was there a Medic update? Can Google measure E-A-T? Can Google classify a YMYL site?
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for brands.
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year.
There is hope after a site gets hit by a Google core update
Veteran SEOs Glenn Gabe and Lily Ray share their insights on Google's core algorithm updates.
When parsing ‘Googlespeak’ is a distraction
It's easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.
Are we right for fawning over core algorithm updates?
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.”
Google’s March 2019 core quality update: Stories of recovery
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
Google’s Aug. 1 core algorithm update: Who did it impact, and how much?
A week after the big Google algorithm update, nicknamed the Medic Update, here is everything we know about it, including official information from Google and non-official insights from across the industry.
Global Search Usage & PPC Statistics
The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties, including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea, Spain, The Netherlands, and the […]