These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I’ll highlight the importance of multivariate testing and show it can yield significant improvements in pay per click (PPC) accounts. […]
Quick question: how do you think of your landing pages? (a) As part of your site. (b) As part of your ads. When you reflect on it, the answer probably should be a little of both. For most online marketing campaigns, landing pages are transitional — a bridge from the ad to the site, or […]
The NY Times has a profile of several individuals behind the scenes at Google trying to monitor and safeguard the company’s financial performance and fine tune accordingly. The piece focuses on Nicholas Fox, who’s a key member of the “ads quality” team, and Hal Varian, chief economist at Google.
At the beginning of every year, many people take stock of the last year, their accomplishments, and plan for the upcoming year. PPC campaigns also have a life of their own. From creation to optimization to reaching your goals to more optimization, PPC campaigns have their own life which needs to be evaluated to determine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Perhaps it was lucky fate that Anders Hjorth (of Relevant Traffic, a European SEM agency) and I didn’t have too much time to compare notes going into the panel “Tuning Ads for Quality Score” at SMX Stockholm last week. Fortunately, the presentations didn’t overlap too much. The interesting thing is the overlapping conclusions we drew […]
All I really need to know about search engine marketing I learned in kindergarten. Or something like that. The goal of search engine marketing is to get your pages to show up when target customers make relevant searches. As search engines get better at finding relevant content and preventing SEO-spam, search engine marketing success comes […]
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has informed me they have made a change to how they measure landing page quality, which will impact the overall quality score of your ads. I was told that this was a minor update and should not impact the “vast majority of advertisers.” However, some advertisers will see an increase in their minimum bids […]
The adCenter blog announced that they have made improvements to the ranking algorithm to take into account several quality factors. The factors include:
Google will be adding a quality score column within your AdWords accounts by weeks end. In addition, within the next couple of weeks, Google will be rolling out a significant change to the AdWords quality score algorithm. I had a conversation with Nick Fox, the head of Google’s ad quality team, to review some of […]
Google has been listening, I guess, to advertisers recent complaints over the new AdWords Quality Score and Landing Page update. The Google AdWords blog informed us that Google has added several pages of content to the help section better documenting the changes. Those pages include, and I quote: