Google Ads for lead gen: 9 tips to scale low-spending campaigns
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
Topic: Landing page
6 tips to build PPC client relationships
Healthy agency-client relationships contribute to better-performing PPC campaigns. Follow these tips to nurture effective partnerships.
How to build an effective PPC strategy
Pay-per-click (PPC) advertising can be highly effective and efficient for brands and marketers. However, it’s also easy to quickly waste a lot of money without any sales or conversions to show for it. You need a strategy before you launch your first campaign. Here are some things you’ll need to prepare your PPC strategy. Goals […]
10 questions to ask before you create a Google Ads account
Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.
How better landing page experience and ad relevance can boost your Google Ads performance
These findings show why testing and improving your landing page experience and ad relevance scores matter when running paid search campaigns.
How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your post-click content.
5 tips for creating a high-converting PPC landing page
Achieve fast gains – think: sales, higher profitability, stronger campaign results – by increasing your landing page conversion rates.
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results.
What is quality score and how to use it in PPC
Learn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success.
New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
How to handle PPC landing pages for SEO
Unoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance.
Using search query reports to optimize PPC campaigns
The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.
4 tips to maximize your ad spend and protect the customer experience
How to ensure no ad dollar is wasted in an economic downturn
5 ways to get PPC and SEO working together
SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization.
Google recommends placing videos on dedicated pages for maximum exposure
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
Setting Up Your First Paid Search Campaign
Here’s a mind-blowing statistic: a whopping 3.5 billion Google searches are made every single day! That’s one of the reasons Google Ads (formerly referred to as Google Adwords) is considered one of the best advertising options available. Not convinced? Consider this: for every $1 spent on Google Ads, the average return is $2! That’s an […]
Google Ads: The Quality Score formula revealed!
The secret formula to understanding how the score is calculated.
Stop managing your PPC campaigns the difficult way
It’s time to embrace easier, simpler and time-saving ways to manage and optimize your ads.
Google Ads Report Editor gets two new landing page reports
New columns are available with an update to what was the final URL report.
Google now shows dynamic search ad performance aggregated by landing page
The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.
SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
15 questions to ask yourself before publishing a new landing page
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages.
How to use domain names for marketing
Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
3 ways to improve link equity distribution and capture missed opportunities
You've worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.
SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Below is what happened in search today, as reported on and from other places across the web.
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
AdWords gets Google Optimize & Google Surveys 360 integrations
Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
Google Search Console metrics now deeply integrated into Google Analytics
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Buying Ads On A CPL Basis
When should I be buying ads on a CPL basis? The simple answer is: when you want a list of potential customers. There are other ways to do lead generation, but there is nothing like an online ad campaign to give a cheap boost to lead generation campaign. There are many companies that focus on […]
Selling Ads On A CPL basis
When should I be selling ads on a CPL basis? The simple answer is: when you have space on your site. CPL ads are generally like a cheap variation of a CPA ad in that there is often no upper limit to the number of leads you can generate, and you don’t know how many impressions […]
CPL Definition (Cost Per Lead)
The CPL price means that every time the advertiser gets a lead (a potential customer’s contact details), the CPL price is paid. For example, if you ran a CPL campaign paying $4 to gather a list of 1,000 people who were interested in buying a PlayStation, you would pay $4,000 dollars once you had 1,000 […]
Local SEO Landing Pages 2.0
Local businesses attempting to rank in multiple locations may find themselves running afoul of Google's guidelines if they aren't careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
Conversion Tracking
Setting up conversion tracking is vital to ensure that your ad campaign is performing as well as possible. This means tracking whether your ad is actually leading to the action you want it to, whether that be selling an item, gathering email addresses, or just sending a user to a certain page. How to implement […]
Google Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions
There has always been a healthy amount of debate over the importance of Quality Score as an indicator of Google AdWords success and the amount of focus that should be devoted to it. Today, Google issued a whitepaper called “Settling the (Quality) Score” to help advertisers use Quality Score to guide optimizations. Will it settle […]
Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions
Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software that helps recover “not provided” data. […]
Google AdWords Smart Annotations Test Continues To Roll Out
Google has been expanding testing for the new Smart Annotations over the past few weeks. Smart Annotations automatically pull information from an advertiser’s landing page in an additional line of text in their ads. Google hasn’t made an official announcement, but AdWords reps have been reaching out to notify their clients of the roll-out. Nilaye […]