3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Topic: Large language model
SMX Now: Find the entity gaps holding back your content strategy
See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.
Claude for SEO: 5 ways to automate repetitive work
Find out where Claude delivers the biggest time savings across SEO, from analyzing data and localizing content to maintaining websites.
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
SEO report template: Show results, save time, get buy-in
Simple, free monthly SEO report template to demonstrate the true value of your SEO efforts. (Not just your keyword rankings.)
What is repurposing content?
This is a SUPER comprehensive guide to repurposing content to maximize shares, traffic and reach.
B2B content marketing: The ultimate guide
Complete guide to content marketing for B2B businesses. Includes lots of strategies, examples and mini case studies.
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
Jessica Bowman: SEO can’t win AI visibility alone
AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business.
4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
How to build an AI governance framework for SEO
From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place.
7 powerful AI marketing tools you need (tested)
Discover the best AI marketing tools for content, video, research, and automation. We tested top platforms to help you find the right fit for your strategy.
Semrush is bringing AI visibility under the Spotlight
This October, Semrush, an Adobe company, will bring its Spotlight conference to London to discuss how AI is changing the way brands get discovered and why marketers need to rethink their visibility for the AI age.
11 awesome ChatGPT alternatives to try + 17 runner ups
Plenty of ChatGPT alternatives exist and offer their own strengths. Check out which ones might be a great fit for your needs.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Lily Ray on why shortcuts rarely win in SEO or AI search
From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
What makes a good listicle?
New research into 3,000 listicles reveals the signals associated with higher rankings — from freshness to explicit item counts.
Use Claude for SEO. Don’t let Claude do SEO.
Claude can accelerate research, analysis, and drafting, but SEO execution still needs human judgment to avoid costly mistakes.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Link building in 2027: 13 ways to win or fail
Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash.
If an AI watermark scares you, your content may be the real issue
AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and worth publishing.
Google Ads API Developer Assistant gets major AI agent upgrade
Google Ads API Developer Assistant v4.0.0 brings specialized API dev, troubleshooting and reporting tools into AI workflows.
The SEO blind spot is what happens after the click
Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Google brings Gemini Omni video creation to Google Ads
Google is adding Gemini Omni to Asset Studio, making it easier to turn creative briefs and brand assets into campaign-ready videos.
Substack user and revenue statistics
Check out these interesting Substack user stats, including data on subscribers, creators, funding, and more.