SearchCap: The Day In Search, May 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable
  Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content for the UK, and example.com.au has content for Australia. Usually, registration of these domains is restricted. You have to prove that you are operating the site from the designated country. However, some countries have opened up […]
• Live @ SMX Advanced: Getting Mobile SEO Right
  As many pundits predicted, the number of people accessing the internet via mobile devices has exploded. It’s not hope or hype any longer: Both comScore and Nielsen released reports conclusively demonstrating that 2012 was the tipping-point year in which all doubts about the disruptive impact of mobile should have been brushed aside. Comparing PC […]
• 100 SMX Advanced Tickets Left – Register Now!
  Join us in Seattle June 11-12 for SMX Advanced. You’ll participate in fast-paced sessions featuring the most knowledgeable speakers on the planet. Here are 3 reasons to register now: 1) There are about 100 SMX Advanced tickets left. When they’re gone, they’re gone. 2) Early Bird rates expire at the end of the day Friday, May 3. […]
• Bing iPad App Gets An Upgrade
  Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map […]
• Relax, The Search Industry Is Doing Just Fine
  For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, […]
• SEO Branding: Appearance In Search Results Impacts Brand Perception
  Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of industry websites shows […]
• Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API
  The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API. The new feature is accessible from all current versions of the API with the new AdGroupBidModifierService. Google has updated the […]
• Yelp Reports Record Highs With $46 Million In Net Revenue For Q1 2013
  Yelp released their first quarter 2013 earnings report today, announcing a 68 percent increase from Q1 2012 with $46 million in net revenue this quarter. CEO Jeremy Stoppelman started the earnings report webcast by stating the company had hit record highs in all core metric areas. Climbing to approximately 102 million, Yelp’s average monthly unique […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth
• Twitter Hires New Corporate Development Chief With IPO Background
• #Boooo! NCAA Bans Hashtags, Social Media URLs On Football Fields
• Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android
• Location-Based Listening & Analytics
• Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users

Search News From Around The Web:

Applications & Portal Features

• Gmail Tests a New Login Page, Google Operating System

Business Issues

• IAC Misses Q1 Sales Forecast As Profit Climbs IACI, Investors.com

Local Search & Maps

• A New Version of GetListed.org, SEOmoz
• Beyond the hype: App discovery and promotion need better quality standards, The Next Web
• Google calls reports that Google Now for iOS drains batteries “incorrect”, The Next Web
• Introducing, Yext Sync for Facebook, The Yext Blog
• Is Google Getting Serious About Gaming? Noah Falstein Hired As Chief Game Designer, TechCrunch
• Why Yelp Matters, Traffick

Link Building

• 44 Creative and Innovative Link Building Experts and Their Strategies, Kaiserthesage
• New Insights! Backlink History Charts at URL Level, Majestic SEO Blog

Paid Search

• 3 Google Product Feed Mistakes, Practical E-Commerce
• Investing in paid search ads in international markets pays off for a startup online jeweler, Internet Retailer
• Paid search is not child’s play for kids’ products retailers, Internet Retailer

Searching

• Google Table Search, Google Operating System

SEM Industry

• SEO.com President Buckles Steps Down, Silicon Slopes

SEO & SEM

• Bill’s Most Excellent Top 10 SEO Rules, SEO By The Sea
• 10 Steps to Improve Your Content Strategy (and Your Marriage!), BruceClay.com
• 13 Tools to Crush PPC Reporting, Avalaunch Media
• 3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues, Search Engine Journal
• Are Your Retail Search Ads Ready for Father’s Day?, Yahoo Advertising Blog
• BrandVerityAdvertisers Brand Bidding on Social Media Sites’ Logins, BrandVerity
• Can You Really Recover From Google’s Penguin Update?, Search Engine Roundtable
• Google Enhanced Campaigns and Keyword Level URLs, SEM Clubhouse
• How Not to Visualize Your Data, SEOmoz
• How To Ensure You Consistently Produce High Quality Content, Search Engine People
• HTML5: An Essential Weapon for SEOs, Search Engine Journal
• Is Your Content Original Or Stolen – 3 Quick Ways To Find Out, SEER Interactive
• Learn These 5 Geo-Targeting Tips, PPC Associates Blog
• Mastering PPC: What is an MCC & Why do agencies use it?, SEER Interactive
• Snickers Buys Search Ads Against Your Hunger-Induced Misspellings, Mashable
• Spreadsheets for SEO: Filtering Google Webmaster Tools Data by Domain, David Naylor
• Study: How To Design Your Ad Copy to Improve CTR, Bing Ads Blog
• The Complete Guide to Mastering Your Meta Tags, Search Engine Guide
• The New SEO of Content Marketing by @lisagerber, bigleapcreative.com

Video, Music & Image Search

• YouTube Videos Showing Zero Thumbs Downs (Dislikes), Search Engine Roundtable

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.