SearchCap: The Day In Search, June 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• DuckDuckGo Launches New Search & Content App For iOS
  DuckDuckGo (DDG) has launched a new iOS app called Search & Stories to go along with the Android app that’s been available since late 2011. The app offers many of the same features as DuckDuckGo’s Web-based search engine, particularly the anonymous searching that has earned DDG a lot of media attention after the NSA/PRISM privacy […]
• IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
  Paid search spend in the US increased 7 percent year-over-year in Q2 2013, according to IgnitionOne’s latest Digital Marketing Report. That’s up from a 2 percent YoY increase seen in Q1, though IgnitionOne found that total search spend fell quarter-over-quarter. Clicks and impressions both rose 5 percent, and CPCs ticked up 2 percent YoY. The retailer […]
• What’sThe One Thing That Keeps Searchers From Converting On Your Site?
  There is an insidious voice speaking to your visitors from the moment they click through to your site. It camps in the back of their minds, setting up a tent and proceeding to talk your visitors out of taking action. While there are many angles this voice can work to fill visitors with doubt, there […]
• Content Creation & Organizational Empowerment Key To Search Success
  The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget holders increase head count and invest in advanced technology. And, the SERPs themselves have undergone changes that have had many implications, including adjustments to the underlying algorithms that surface content. Here at […]
• 2013 Google Ranking Factors From Netmark
  Yesterday, we covered the 2013 ranking factors from SearchMetrics, now let us share with you the Google ranking factors from a different company named Netmark. You can learn about Netmark’s methodology for determining these ranking factors over here, and you can see all the ranking factors over here. Here the top 10 ranking factors from […]
• KitchMe Launches Recipe Search Engine For Google Glass
  KitchMe, a recipe and meal-planning website recently acquired by Coupons.com, has launched what appears to be the first recipe search engine and cooking assistant app for Google Glass. The app is free and currently available at kitchme.com/googleglass. I wore Glass in my own kitchen about a month ago and immediately thought it would be fun […]
• Want To Speak @ SMX Milan? Here’s How
  The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan, November 7-8, 2013, at the MiCo – Milan Congress Center. We’re looking for both Italian and English speakers – all conference sessions will be translated in real-time. To increase the odds of being selected, be sure to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]
• Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases
• Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys
• #ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands
• FTC Commissioner Surprises Marketers With “Reclaim Your Name” Proposal
• Android To Become Dominant Platform, US iPad Share Grows
• Quixey Launches “Sponsored Apps” Beta, Alternative To In-App Advertising For App Marketers
• The Real Impact Of Mobile On Marketing: More Visual Content
• See Who Got Satisfaction From Your Site With New Google Consumer Survey
• New Google Now Cards: Live TV, Music And Offers
• Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More

Search News From Around The Web:

Industry

• I’m Swapping CEO Roles with Wil Reynolds of SEER, Rand’s Blog

Local & Maps

• Google Earth 7.1 for Android and iOS, now with Street View, Google LatLong
• Only clear skies on Google Maps and Earth, Official Google Blog
• Foursquare, Yelp, and Songza apps all headed to Windows 8, VentureBeat
• Virtual Earth Imagery Release, April 2009, Virtual Earth, An Evangelist’s Blog

Link Building

• Download EVERY Back Link, Majestic SEO Blog
• Internal Linking Road Map, David Naylor
• It’s Frickin Hard to Build Links if Your Site Sucks, Search Engine Watch

Searching

• Tilde Operator Removed From Google To Give More Space For Indexing More Web Sites, Search Engine Roundtable

SEO

• Early Look at Google’s June 25 Algo Update, Moz
• 10 Commandments of SEO [Infographic] #MattCuttsMoses, techwyse.com
• 18 Killer Ways to Make Your e-Commerce Website SEO Friendly, Search Engine Journal
• A model for integrating SEO into a development project lifecycle, State of Search
• Connecting The Dots: Social Media and SEO, internetmarketingninjas.com
• Content Is The New Currency For Smarter Search And Smarter Marketing, MediaPost
• How To Fight Google’s Grab for Above The Fold Screen Space, John Doherty
• MozCast Shows Huge Google Changes But Was There An Update?, Search Engine Roundtable
• New SEO content writer? How to conquer fear and land clients, seocopywriting.com
• The Rise and Fall of Citadel-Insurance.co.uk, David Naylor
• What You Need to Know Before Conducting a Technical Website Audit, SEOptimise

SEM / Paid Search

• Choosing The Right AdWords Extensions, koozai.com
• Google’s Enhanced Campaigns: what we’ve learned from migration, Econsultancy
• Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords, KoMarketing Associates

Search Marketing

• Go Beyond PPC Manager – Become a PPC Leader, PPC Associates Blog