Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
Topic: Microsoft Edge
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
New Bingbot user-agent now fully live
After a couple years of testing, Microsoft has now stopped using the old BingBot user agent.
Microsoft to go fully live with new Bingbot user-agent change in January 2023
After a couple years of testing, Microsoft said it will stop using the old BingBot user agent next month.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Microsoft FY23 Q1: LinkedIn up 17%, search and news revenue up 11%
Overall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
Bingbot user-agent change coming in the Fall of 2022
Bing will stop using the historical user-agent and transition fully to the new user-agents.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Windows 11 update forces users into Edge, regardless of their default browser
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose.
Pricing, deals, and checkout features now live in Microsoft Bing Shopping
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
Bing’s new shopping features emphasize comparison shopping
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn't.
Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import
Plus, Microsoft announces private search for Bing API
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven markets.
Microsoft Advertising offers free stock images for Audience ads
A new partnership with Shutterstock opens up the stock image library to advertisers.
Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
What are analytics experts looking to in 2020 with data and privacy?
Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year.
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore them. Here's how you fix it.
Microsoft brings visual search to Windows search bar
The feature lets users take a full or partial screenshot to be processed by Bing Visual Search.
Bing to update BingBot’s user agent
BingBot is getting a new name, just like GoogleBot - are you ready?
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
MAUs have doubled in the past year.
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote
Customer journeys are getting more complex and less linear, which means it's more imperative than ever for advertisers to understand the advanced technologies and innovations that drive meaningful brand engagement.
Google to stop indexing Flash content
By the end of this year, Google will stop indexing Adobe Flash.
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
DuckDuckGo proposes the “Do-Not-Track Act of 2019”
If enacted, the law would require sites to honor user tracking preferences.
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
Polished Microsoft News app joins rivals Google and Apple News
The new app and news experience is great for consumers, but is it equally beneficial for publishers?
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
No more ‘OK Google’: Cortana can now be the default assistant on Android
It's Cortana you'll get when you long-press on the home button.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release
Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
SearchCap: Google warning to bloggers, SEO success, audits & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to bloggers: Disclose & nofollow links when reviewing gifted productsMar 11, 2016 by Barry Schwartz Google issues new best practices to bloggers who receive free products. Is Google about to […]