Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Topic: National Retail Federation
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend -- and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]
Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine's Day-related searches on Bing.
Grabbing Those Last-Minute Holiday Sales
It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Achieve Holiday Zen Through The Art Of Paid Search Planning
Columnist John Cosley of Bing discusses the holiday trends that impact planning and budgeting for search marketers.
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Paid Search Roundup Q3 2014: From Performance Trends To Key Product Updates, What You Need To Know
The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here’s a look at performance results and the biggest announcements and changes to come from Google AdWords and Bing Ads in the third quarter 2014. What The Search Engines Reported Google reported third […]
Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season
What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday?
Mother’s Day Google Logo Celebrates The Superhero In Every Mom
Today’s Google logo celebrates Mother’s Day with a colorful illustration of a caped Superhero mom, cycling along with her two children. This year marks the 100th anniversary of Mother’s Day being a national holiday in the US. While it is celebrated around the world, Woodrow Wilson made Mother’s Day an official US holiday in 1914 […]
Bing Bans Holiday Deals Sites, Including One By Group That Created Cyber Monday
Ironically, the trade group that created the Cyber Monday concept had its own CyberMonday.com site lost in cyberspace this week. Lost, that is, if you tried to use Bing to find it. The site, along with some Black Friday deals sites, have been deliberately dropped from Bing as being too “thin” in content. Bing’s Version […]
SearchCap: The Day In Search, November 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get Started With YouTube Promoted Video Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., […]
Record-Breaking Black Friday Paves Way For $1 Billion Cyber-Monday
The data were coming in all weekend; retail sales on Black Friday broke records this year. Figures released by a varied group of sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and ShopperTrak all reported significant increases in Black Friday consumer spending. Lured by “doorbuster” deals and earlier opening hours, Black Friday […]
Paid Search Strategies For Boosting Holiday Season Profits
Will this year be the year when online holiday sales return to double digit growth? Or will the holidays once again deliver lackluster growth in the low single digits for online advertisers? While predicting how much consumers will buy may be difficult, predicting how they will likely behave is not.
Practical Tips To Prepare For Cyber Monday & Beyond
Cyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: The term […]
Coining A New Day: Local Tuesday
Every year, at this time of year, economic analysts, pundits, and the media pore over the fresh-from-the-till economic data to gauge how Black Friday turned out, as it is the traditional starting point for the holiday shopping season. After all, who can ignore the compelling news visuals of shoppers across the land, stacked up in […]