Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Topic: New York
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court finds.
Video: Andrew Goodman on paid search against big brands & proper PPC experiments
Page Zero Media has been around for 20 years and Andrew has been helping the industry for just as long.
Video: Rhea Drysdale on hyperlocal SEO & saving clients money
From running a small business to digging deep into SEO to help clients win.
Video: Ann Smarty on the history of guest blogging & the future of link building
Remember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that penalty.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
Why aligning marketing with your customer journey matters
The session offered a sophisticated blueprint to calibrate marketing, sales and content for different personas at each stage of the buyer journey.
Google doodle honors Dr. Virginia Apgar, inventor of the Apgar score
On the 109th birthday of Dr. Virginia Apgar, Google honors her contribution.
Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
Richard Oakes Google doodle honors activist who championed rights of the American Indian
Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.
Google’s Candidate Cards Being Tested For Businesses?
A local business has been spotted using the equivalent of Candidate Cards to add content directly into Google's search results.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re looking for amazing images […]
Want News About New York In Yahoo News? Too Bad.
If you try to search Yahoo News for [new york], you will be out of luck. Yahoo News is returning an error that reads “we did not find results for: new york.” Here is a screen shot: Other states do work, such as Florida or California, but not New York. Why? We are not sure, […]
SearchCap: The Day In Search, October 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the removal of its “Who can […]
Niagara Falls Photo Wins Bing Hometown Homepage Photo Contest
After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagara Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by Bing and then voted on via a public vote by Bing users. Taken from the New York State […]
SearchCap: The Day In Search, September 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, […]
SEO Companies Fined Over Fake Reviews
Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office. The AG’s year-long investigation ultimately caught 19 companies involved in writing and posting fake online reviews, including numerous small businesses. […]
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]
SEO For Facebook Graph Search? Facebook Has Some Tips
With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background […]
Chicago Police Use Google To Arrest Fugitive
Police credit Google, intuition in fugitive arrest via the AP reports the Chicago police used Google to help arrest Ronnell Jones. The AP reports Ronnell Jones didn’t initially give his real name to the police but when he was going through the booking procedure he gave the police his real name and date of birthday. […]
Keyword Classification: Understanding The “Why” Of SEO
Keyword classification is often the missing ingredient in SEO plans. Without understanding the reasons why people search, search engine optimizers will often misinterpret or improperly classify keyword phrases. How do we understand the "why" part of the optimization process?
SMX East 2011: SMX Boot Camp: Keyword Research & Copywriting For Search Success
SMX Boot Camp: Keyword Research & Copywriting For Search Success Presentations from SMX East – NYC, NY, September 2011 The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, […]
SearchCap: The Day In Search, November 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research […]
Google Expands Offers To Five New Markets
This morning Google is announcing that its Offers product is coming to five more US cities: Atlanta, Chicago, Houston, Los Angeles and Brooklyn (NY). That brings to 24 the number of live Offers locations (although New York City is divided into three distinct areas). Google recently incorporated a broad range of other inventory sources and […]
Sen. Franken Criticizes Google In Hearings, Praises Google In Promotional Video
Politics are messy and often riddled with ethical potholes and challenges. One illustration of this is Senator Al Franken’s apparent “conflict of interest” where Google is concerned. Discovered by Mike Blumenthal Franken did a “commercial” on behalf of Google’s “Get Your Business Online” initiative in Minnesota. Blumethal characterizes Franken as “shilling for Google.” It’s not […]
Live Blog: Google’s Eric Schmidt At The US Senate Hearing
Today’s the day. Google chairman Eric Schmidt is being called on the carpet in front of a US Senate subcommittee, to talk about whether his company is a monopolistic orge. I’m here, live blogging. Fun starts at 2pm ET. NOTE: Our follow-up article, which covers the entire hearing with highlights and without live blogging typos […]
How To Hire A Great In-House Search Engine Marketer (Or Not)
At search engine marketing conferences, I am often asked for advice on how to hire people for in-house search engine marketing jobs. Usually over lunch a business owner turns to me and says something like, I came here to learn more about all this search engine stuff and what I learned is that I need […]
SearchCap: The Day In Search, April 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Improves “Who To Follow” Results & Gains Advanced Search Page Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new […]
Google’s Ice Cream Sundae Logo
Happy 119th anniversary to the ice cream sundae! Yes, 119 years ago, in Ithaca, New York, two men invented the first ice cream sundae. To celebrate the day and bring awareness to this event, Google has a special ice cream sundae logo. The two men, John M. Scott and Chester Platt, first called the dish […]
Bing Maps Goes To The Mall
It looks like the Bing Maps team has been spending a lot of time at the mall lately, because they’ve gone and mapped out about two dozen US malls — 19 of which are in Bing’s home state of Washington! It’s part of a new feature called, obviously, mall maps. It basically takes one of […]
SearchCap: The Day In Search, July 8, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Helps LeBron James Make His Decision On Live TV Once again taking advantage of top trends in pop culture and social search, Bing.com is hoping to shoot and score a […]
WATCH! Google Street View Camera Falls Off Car
Add this to the list of funny and interesting things that Google Street View cameras have recorded — a camera capturing its own demise. I spotted one of Google’s Street View cars apparently losing its camera near where I live, in Suffern, New York. Everything’s fine as the car travels westbound on Haverstraw Road (you […]
SearchCap: The Day In Search, July 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Doctors Warn Against Relying Too Much On Google Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and […]
Other Sessions
A mix of videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 4-5, 2012 – Seattle, WA Slides & Speaker Audio: Hardcore SEO & Social Power Tools This session takes you on a whirlwind […]
Social Media Marketing
Social media marketing focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Social Media Marketing – December 5-6, 2012 – Las Vegas, NV Slides & Speaker Audio: Blow Me Away Blogging For many, a blog is […]
SEO
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
Link Building
Link Building focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX East – September 13-15, 2011 – New York, NY Slides & Speaker Audio: Link Building: Why You’re Doing It Wrong Face it: even though link […]