Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Topic: Outlook.com
Microsoft Advertising: A comprehensive guide
Microsoft Ads offers unique targeting, lower costs and fewer competitors. Learn how to harness its potential for B2B, ecommerce and more.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
6 Microsoft Audience Ads product updates
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences.
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search
Brands can also use Bing Pages to promote their social content on relevant search results.
Microsoft search, LinkedIn revenue growth slow for third straight quarter
Higher revenue per search couldn't offset lower volume in the fourth quarter of its fiscal year 2019.
Email Marketing Guide
Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, Geo-Targeting, Programmatic and every other advance in technology and acronym use, Emails are still the most effective thing you can do to get […]
Bing News launches PubHub, a portal for news publishers to submit their sites
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion.
Days-Old Error In Google Search Causes Gmail User To Get Thousands Of Emails
Earlier this week, we reported a glitch in Google Search, where clicking on a link after a search for Gmail listed someone’s email address, complete in a window ready to send them email. With today’s Gmail outage, that error — never fixed — has resulted in at least one person getting thousands of unwanted emails. […]
SearchCap: The Day In Search, October 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: US Search Awards Names Search Engine Land Best Blog Of 2013 Last night, Search Engine Land had the honor of being named Best Blog of 2013 by the US Search Awards […]
Roll-Out Of Bing Ads’ Microsoft Account Requirement Ruffles Feathers
Last week, Microsoft issued a second announcement that it would be transitioning Bing Ads account logins to Microsoft accounts — currently used to access Hotmail, Messenger, SkyDrive, Windows Phone, Xbox LIVE, or Outlook.com services. Today, some users who clicked “Remind me later” and opted to login with their existing credentials got “Login Fail Error” notices […]
New PPC Login Required: Bing Ads Moves To Microsoft Account Logins Starting Today
Bing Ads users may start seeing a new screen at login asking them to sign in with a Microsoft account, in much the same way AdWords users are required to have a Google account. Once you make the switch, you’ll need to use your Microsoft account name and password to access Bing Ads and Bing […]
How To Spot Crappy SEO Pitches You Can Ignore
Just like anyone, I get crappy SEO pitches. My advice to anyone who gets these out of the blue is to ignore them. A good firm isn’t clogging your inbox with supposedly awesome sounding offers. But as a guide to crap you can especially ignore, here’s the latest from my inbox. The Pitch Gloria C. […]
SearchCap: The Day In Search, April 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Pulls Related Searches Filter Due To Lack Of Usage Google has quietly removed the “related searches” option from the search tools menu within the Google search results page. When Google […]
Facebook Still Top Search Term In 2012 As One-Word Searches Rise 16 Percent [Experian]
For the fourth straight year, “facebook” was the most common search term in the U.S. this year — part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That’s according to Experian Marketing Services, which announced its list of 2012’s top search terms today. The data covers search activity […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
SearchCap: The Day In Search, February 21, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Simplifies Site-Specific Bidding on Display Network Google is eliminating managed placement default bids in an effort to simplify bidding on its Display Network. Now Display Network advertisers who use managed […]
Ballmer At CES 2011: “Whatever Device You Use, Windows Will Be There”
Today in his Consumer Electronics Show keynote, Microsoft CEO Steve Ballmer declared that Xbox is no longer a gaming device but an entertainment hub. And Windows will be everywhere, from your TV through Xbox, to your phone via Windows Phone 7, and on PCs of any type, especially through a forthcoming version of “Windows On […]
SearchCap: The Day In Search, November 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Not Optimizing For Bing-Yahoo Means Loss Of Traffic From an SEM-SEO resource-allocation perspective focusing on Google historically made lots of sense for small and even medium-sized firms. Some firms didn’t […]
Facebook Drops Gmail As Find Friends Option
TechCrunch reports Facebook has removed the Gmail option of finding friends on Facebook. If you go to the find friends section on Facebook, you will find options to find your friends via Skype, AIM, Windows Live Hotmail, Yahoo, AOL, Comcast, MSN, sbcglobal and verizon.net, but you won’t see Google’s Gmail as an option: This doesn’t […]
Facebook Messages: Export Of Facebook.com Addresses OK
How well can the new Facebook Messages interact with other email services? Pretty much not at all, Facebook told me. You can export some addresses, and you can forward email into Facebook, but that’s about it. I spoke with Facebook’s director of engineering Andrew Bosworth after today’s Facebook press conference about the new Facebook Messaging […]
SearchCap: The Day In Search, October 28, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]
Flickr Makes Finding Friends A Snap
Flickr wants its users to make more connections and has launched a new tool that simplifies the process: Find your friends. It’s a search engine that looks for Flickr users you may know across five platforms: Flickr itself, Yahoo Mail, Gmail, Hotmail, and Facebook. The new tool is accessible via a “People you may know” […]
Live From Today’s Bing/Facebook Announcement
We’re here at Microsoft’s Mountain View campus, waiting for news from Bing and Facebook. I’m liveblogging the event; Greg Sterling is sitting next to me ready to provide the color commentary, and Danny Sullivan has written an in-depth analysis of the new features that we’ll link over to as soon as the embargo lifts in […]
SearchCap: The Day In Search, September 24, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Apple Extend Search Deal, Emerge As “Frenemies” Not “Froes” WPP Group’s CEO Sir Martin Sorrell was the one who coined the term “froe” to describe Google. He said in […]
SearchCap: The Day In Search, August 4, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The SEO Rap Sheet: What Does Your Mug Shot Look Like? While attending the SMX Advanced conference in Seattle this year, I was very eager to sit in on the SEO […]
SearchCap: The Day In Search, May 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Matrix Wants To Be Your Guide To The Live Web If you’re looking for something to do, there are several event search engines you might use: Upcoming.org and Zvents are […]
SearchCap: The Day In Search, May 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, People Do Say “Bing It” — Barely It was around 2001 when I first really noticed the transition from people talking about “searching” for something to “Googling” information. As Google’s […]
Growing On Google, People Asking “How Do I Delete My Facebook Account”
When working on a presentation about search today, I did a “how do I” search on Google to see what was suggested as topics. To my surprise, “How do I delete my Facebook account” was one of the top choices: Is this new? It could be that this suggestion has been there for months, and […]
Google Is Bing’s 4th Largest Referring Source
What sites send Bing the most traffic? Here’s a surprise. According to Hitwise, Google is Bing’s fourth largest referring source. Below are the top five sites that drive traffic to Bing, or “upstream” to Bing, as Hitwise calls it: MSN is by far the top source, the last site visited by 42.7% of Bing users […]
Is Facebook Becoming More Important Than Google?
That intentionally “inflammatory” headline is inspired by an article that appeared in the San Francisco Chronicle yesterday, “Facebook directs more online users than Google.” The article cites Compete data and says, “Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the […]
SearchCap: The Day In Search, October 22, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Search Marketing Generate Emails To Local Businesses? Local businesses typically use search marketing to achieve two main objectives: getting customer calls and walk-ins. They do this by publishing their address […]
SearchCap: The Day In Search, October 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2009 Day Two Live Blogging Day two of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If […]
SearchCap: The Day In Search, October 5, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2009 Day One Live Blogging Day one of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If […]
Brad Garlinghouse To Run AOL’s Email, IM & Venture Units From West Coast
Brad Garlinghouse, who was previously an SVP at Yahoo, and the author of the now famous “Peanut Butter Manifesto,” is joining AOL as president of Internet and Mobile communications. What this means is that he’ll be responsibile for email, IM and other communications tools, which implicates a range of properties including Bebo. According to the […]
SearchCap: The Day In Search, July 9, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Lets You Bing Inside Your Hotmail Microsoft has announced the addition of Bing searches to its Hotmail email service. It works via Hotmail’s quick add feature and lets users search […]
Microsoft Lets You Bing Inside Your Hotmail
Microsoft has announced the addition of Bing searches to its Hotmail email service. It works via Hotmail’s quick add feature and lets users search the web via Bing while composing an email, then put content found via Bing into the outgoing message. To be clear, this isn’t a new feature. The feature debuted late last […]